Mumbai, May 29, 2017: Celebrated author, Amish released his highly-awaited book – ‘Sita – Warrior of Mithila’ (Book 2 of the Ram Chandra Series) at Oberoi Mall, Goregaon, today in association with Crossword Bookstores and Oberoi Mall. Scion of Ikshvaku, Book 1 of the Ram Chandra Series was released two years ago and was the highest selling book of 2015.
The mall’s atrium came to life with unprecedented crowds for a book event and an eventful launch that witnessed enthralling performances by the Drum Circle and Mardani Khel artists performing with the Lathi, who truly captured the spirit of Amish’s vision of Lady Sita in their acts. The unconventional portrayal of Lady Sita by Amish in this Book 2 of Ram Chandra Series has piqued the curiosity and interest of readers across demographics, with pre-orders that have smashed records.
The essence of Amish’s version of Lady Sita – a strong and independent woman – was also seen in the activities carried out during the launch. The book launch took place amidst a carnival-like atmosphere created by the performances and a ‘Experience Zone,’ where attendees could pick up props such as the lathi and take selfies to share with friends on social media. Furthermore, five lucky winners of the #DesignforAmish contest received the opportunity to share the stage with Amish. They couldn’t contain their happiness when they received book copies with their versions of the cover. The event was relayed live on Facebook much to the delight of Amish’s fans. Over thousands of people from around the world logged in to see the event, making this probably the most watched book launch event in Indian publishing.
Commenting on the book launch, Amish said, “It is the culmination of a journey to be launching this book on Lady Sita; the tale of an adopted child, who rises to be a warrior Prime Minister, and then a Goddess. It has been a privilege to write this book. Now comes the nerve-racking part: What will the readers think of it?
Commenting on the book launch Maulik Desai Head of Crossword Bookstores said ‘Amish is unarguably one of the most popular Indian fiction writers in India and we are delighted to launch his new book “SITA- Warrior Of Mithila” . Amish has been enormously successful in his writing and his stories will remain with many generations to come’.
Speaking of the launch Mr. T Anupam, Vice President Oberoi Mall said, “The mall has been a venue to a host of other book launches, but launching ‘Sita - Warrior of Mithila’ was a unique experience in itself. Amish is one of the most celebrated authors of this country and we are glad to be a part of his fifth book launch. Our best wishes for his book and look forward to organising many such events with in future.”
The wait for readers across the country for the most-awaited book of 2017 has come to an end, since they can now grab a copy of Sita – Warrior of Mithila (Book 2 of the Ram Chandra Series) and read the unheard story of the powerful and courageous Lady Sita. Fans can pick up their copies from bookstores across the country or at any online stores.
About Amish:
Described as ‘India’s first literary popstar’ by world-renowned film director Shekhar Kapur, Amish’s unique combination of crackling story-telling, religious symbolism and profound philosophies has made him an overnight publishing phenomenon, with spiritual guru Deepak Chopra hailing Amish’s books as ‘archetypal and stirring’.
Amish’s 5 books till now — The Immortals of Meluha (2010), The Secret of the Nagas (2011) and The Oath of the Vayuputras (2013), which collectively comprise the Shiva Trilogy and Scion of Ikshvaku (Book 1 of the Ram Chandra Series) (2015), Sita – Warrior of Mithila (Book 2 of the Ram Chandra Series) (2017) — have 4 million copies in print.
His books have been translated into 19 Indian and International languages.
The Shiva Trilogy is the fastest selling book series in Indian publishing history. Scion of Ikshvaku, the first book of the Ram Chandra Series, was the highest selling book of 2015. The Indian language translations of Amish's books have sold 5 lakh copies, breaking records in this space.
Notable Accolades
● Raymond Crossword Book Award
● Dainik Bhaskar Literature Award
● Forbes Magazine has listed Amish amongst the 100 most influential celebrities in India, four years in a row
● Received the Society Young Achievers Award for literature
● Man of the Year by Radio City
● Communicator of the Year by PR Council of India
● GQ 50 Most Influential Young Indian
● Pride of India Award (Literature)
● Selected as an Eisenhower Fellow, a prestigious American programme for outstanding leaders from around the world
Amish is a graduate of IIM-Calcutta and worked for 14 years in the financial services industry before turning to full-time writing. He lives in Mumbai with his wife Preeti and son Neel.
About Westland:
Westland Publications Ltd. is an Amazon subsidiary and one of the largest English language publishers in India. Our list of titles includes popular and literary fiction, food and cooking, spirituality and self-help, biographies, health and wellness, history, general reference, travel and a host of other subjects.
About Crossword
Crossword aims to be a point of cultural and social interaction where authors and poets hold court, where children are regaled, where people gravitate to be informed, to be entertained, even enlightened. The name embodies the vision of Crossword as a place and space for people who seek information, knowledge or just the pleasure of reading. Taking our vision of making reading the ultimate pleasure and Crossword the reading destination with stocks the widest range of books and non-books merchandise. Crossword, with 86 stores (including own and Franchise Stores) across.
About Oberoi Mall:
The Oberoi Mall is located at Goregaon (East) on the Western Express Highway and offers almost 5.52 lakh square feet of Fun, Food, Fashion and Films. It has occupied a significant position in the minds of customers and retailers. By reflecting and enabling customers’ lifestyles and delivering affordable luxury with a philosophy of ‘customer first’, the Mall has distinguished itself as something truly special on the retail landscape. Pioneered by the real estate development company, Oberoi Realty Ltd. (popularly known as Oberoi Constructions) Oberoi Mall has found a unique niche amongst quality conscious and discerning customers and offers facilities that include two levels of basement with a parking capacity for approximately 1,000 cars, a large central atrium with natural light, elevators and escalators for internal circulation, central air-conditioning and an integrated building management system.