· Spider-Man, Peter Parker uses the Dell Inspiron 15 7000 Gaming series in the upcoming motion picture
· Dell India launches high visibility nationwide campaign
INDIA, June 22, 2017: In line with Dell’s global integrated marketing campaign, Dell India today kick-started its integrated marketing campaign with Sony Pictures for the much awaited cinematic release, ‘Spider-Man: Homecoming,’ to be released in India on 7 July. The broad popularity of the Spider-Man franchise and the use of gaming technology by the characters in the upcoming film presented a real opportunity to showcase Dell’s Inspiron gaming line as part of the campaign and bring Dell’s expertise in high-performance gaming to more people.
Marvel fans and Dell’s consumers will see Peter Parker, the central character in Spider-Man: Homecoming, using the new gaming machine, as the two team up in the cinematic adventure. The Dell Inspiron 15 7000 Gaming Laptop will appear in a pivotal scene as Peter Parker’s best friend, Ned, an avid gamer, connects his Inspiron 15 Gaming laptop to a Spider-Man suit chock-full of new technology, courtesy of Tony Stark. Stark’s friend and confidant, Happy Hogan, also uses the award winning Dell XPS 13 2-in-1.
Dell India, which recently launched its line-up of Dell Gaming System, will now be taking Spider-Man: Homecoming to consumers via a 360-degree campaign that includes cinema, print, and digital advertising in addition to OOH and retail amplification across Dell Exclusive Stores, large format and multi-brand outlets. For wider audience outreach, the campaign will also have high visibility at airports in Delhi, Mumbai, Bangalore, Hyderabad and Chennai and via an online splash across YouTube and online ticket booking service, Book My Show. The Dell and Spider-Man: Homecoming promotional ad featuring Dell Inspiron 15 7000 Gaming laptop – Dell’s latest high-performance device for gamers in India - will run across 45+ cinema screens in metro cities.
“Michael Dell founded Dell in his college dorm room – he’s exactly the kind of person that Peter Parker would look up to,” said Stephanie Cohen, Senior Vice President, Sony Pictures National Marketing Partnerships. “Our Peter is a STEM student, working on the cutting edge, with the inherent creativity and entrepreneurial spirit that drove Dell. That’s why we feel this collaboration is a natural fit and we’re thrilled to be teaming up with Dell.”
Ritu Gupta, Director, Marketing, Consumer & Small Business, Dell, India said, “Having launched the new Inspiron 15 Gaming notebooks as part of Dell’s gaming portfolio in India just last month, this association has come at the perfect time. We hope that gamers looking for the latest in technology, and fans of the Marvel Cinematic Universe will be thrilled to witness how their favorite superhero comes together with Dell’s latest addition to its gaming range, in Marvel’s latest adventure. This marks the first of several exciting initiatives, as part of our focus on this segment.”
The Dell Inspiron 15 7000 Gaming laptop is the latest entrant to Dell’s Gaming portfolio. Born out of Dell’s 20 year legacy in PC gaming, the laptop is built with aggressive performance design and best-in-class components. Consumers can purchase the CES 2017 and Computex 2017 award winning product in retail and onwww.dell.co.in, at a starting price of INR 82,490.
Awards and recognitions for Dell Inspiron 15 7000 Gaming:
· COMPUTEX d&i gold award winner 2017
About Spider-Man: Homecoming
A young Peter Parker/Spider-Man (Tom Holland), who made his sensational debut in Captain America: Civil War, begins to navigate his newfound identity as the web-slinging super hero in Spider-Man: Homecoming. Thrilled by his experience with the Avengers, Peter returns home, where he lives with his Aunt May (Marisa Tomei), under the watchful eye of his new mentor Tony Stark (Robert Downey Jr.). Peter tries to fall back into his normal daily routine - distracted by thoughts of proving himself to be more than just your friendly neighborhood Spider-Man - but when the Vulture (Michael Keaton) emerges as a new villain, everything that Peter holds most important will be threatened. Directed by Jon Watts. Produced by Kevin Feige and Amy Pascal. Screenplay by Jonathan Goldstein & John Francis Daley and Jon Watts & Christopher Ford and Chris McKenna & Erik Sommers, Screen Story by Jonathan Goldstein & John Francis Daley, Based on the Marvel Comic Book by Stan Lee and Steve Ditko.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://ift.tt/L1d9Tv.
About Dell
With award-winning desktops, laptops, gaming systems, 2-in-1s and thin clients, powerful workstations and rugged devices made for specialized environments, monitors, endpoint security solutions and services, Dell gives today’s workforce what they need to securely connect, produce, and collaborate from anywhere at any time. Dell, a part of Dell Inc., services customers from consumers to organizations of all sizes with the industry’s broadest, most innovative end-user portfolio.
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