APEDA has been undertaking a number of initiatives for market promotion and quality development for Indian agricultural and processed products exports in general. Some of the key issues that are constantly faced by Indian agricultural and processed food products in the penetration of major markets like European Union, USA, Japan, etc., have been the following:
• Increasing global focus on food safety, especially on residue monitoring, product standardization, Traceability, etc.
• Regular Crisis due to pesticide residue, aflatoxin, etc., in products exported from India.
• Use of the above as non-tariff barriers by developed markets.
To assure the importing countries that the quality requirements are being maintained at every level of supply chain, APEDA took initiatives to set up traceability mechanism in agricultural products.
The Logo should depict farm to fork traceability of the various Horticulture produce covered under Hortinet Traceability system for export from India. The winning entry will be awarded an amount of Rs. 50,000 (Rupees Fifty Thousand only).
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