A visually appealing photo essay campaign that captures the tea drinking culture of India
Mumbai, 5th February 2018 – Society Tea, the premium tea makers and a celebrated household name partnered with the TEDxGateway for their recent ongoing campaign The Tea Society Called India. TEDxGateway is in its 8th edition and will be focused on the theme ‘Ideas worth Spreading’. If there is one ritual that truly symbolises ‘unity in diversity’, a one common language that transcends regional distinctiveness, it is our love of tea. The Tea Society Called India covers just that and prints of artistically shot campaign images were showcased via a photo essay during the TED - X Gateway at the NSCI Dome.
While filming The Tea Society Called India campaign Society Tea spent the last year exploring the length and breadth of the country taking incredible images of the tea drinking culture of India. These Images were displayed at TEDxGateway and were appreciated by one and all including the motivational speakers from different walks of life who were there toshare their inspiring experiences and stories on varied topics ranging from science, inventions to creative art forms.
These images are also available on http://www.
About Society Tea
Society Tea today is the market leader in the Tea category in Maharashtra, and has become a dominant force, with around 40% market share of packaged tea in the state. We have a considerable presence in other states such as Goa, Andhra Pradesh, Madhya Pradesh, Karnataka, Chennai, Punjab, Rajasthan and Delhi.
Since the inception of the company, we have always aimed to keep quality at the highest possible levels for all our products; this is also one of the reasons why we cannot match the media spends of other tea brands. To ensure this consistent quality, three members of the family have dedicated their lives as full time tea tasters.
Our quest for better quality goes on for our new range of Dairy Products, One Minute Tea and Instant Tea (Premix). To manufacture high quality Tea and Dairy products, we have set up a plant in Vadodara (Gujarat). This plant is one of India’s most advanced and completely automated milk and soluble tea processing units which manufactures these products under strict hygienic standards, to meet our high levels of quality and excellence. We see this new range as the products of the future.
About TEDxGateway
TEDxGateway, an independently organized TED Conference. Operated under license from TED the 8th edition will take place at the Dome @ NSCI, Worli in Mumbai on 04 February 2018. At the daylong conference, we will feature eminent speakers from different walks of life will share unique ideas from India and all around the globe. It draws 5000 curated and selected attendees across India. Attendees of TEDxGateway will include philanthropists, policymakers, industrialists, CXOs, entrepreneurs, creative heads, students, CEOs, scientists, artists, corporates and bureaucrats from across the nation.