Looking for a Groom…NOT Grooming!
Zee TV questions why a bride should have to enrol in a grooming school and change herself before she gets married through its new offering ‘Kaleerein’
Premiering on 5th February 2018, the show will air every Monday to Friday at 7:30 pm
Mumbai, 1st February, 2018: It’s said that marriage is not a destination but a journey two people set out on together. It is all about finding perfections in each other's imperfections rather than getting your partner to change as per your own personal preferences. So, then why should a girl change herself or portray herself to be someone she is not, only to land a suitable match in the marriage market? If the foundations of your rishtaa are laid by saying that you can swing a party for 15 guests at home at a 1-hour-notice or by claiming that you are proficient at 19 different cuisines (when you can barely cook to save your life!) or pretending that you don’t wear western outfits or that you have no career aspirations and are content with just tending to the upkeep of the entire sasuraal, you are just setting yourself up for failure. Drawing insights from this concept, Zee TV is all set to launch a new fiction offering, Kaleerien - the story of Meera, a small-town girl from Punjab, who chooses to assert her individuality against the reality of bride grooming schools that are mushrooming all over Punjab; schools that prescribe a bucket-list of must-have qualities for a bride to land the perfect groom. A free-spirited girl who wants to live life on her own terms, Meera values her uniqueness and is in search of a suitor who will accept her for the person she truly is.In keeping with its brand philosophy - Aaj Likhenge Kal, Zee TV, through Kaleerein, continues to provide a glimpse into the life and aspirations of the common man and the stereotypes they break to shape an extraordinary tomorrow. Kaleerein is co-produced by Nikhil Sinha and Priya Mishra of Triangle Films and will go on air starting 5th February 2018 and air every Monday to Friday at 7:30 pm on Zee TV.
Making her debut as the effervescent Meera will be debutante Aditi Sharma while popular actor Arjit Taneja will be seen as the male protagonist in the show.
Deepak Rajadhyaksha, Deputy Business Head, Zee TV said, “We started 2018 on a high note with the launch of Aap Ke Aa Jaane Se, a mature, unconventional love story that has been received well by audiences. Keeping the momentum going and upping the ante on entertainment, we are excited to bring our audiences another progressive concept that is in keeping with our brand philosophy Aaj Likhenge Kal. The most basic question our show Kaleerein throws up is – does a woman need to change or acquire specific attributes in order to find a suitable match and enter the institution of marriage? If a man doesn’t need to undergo any form of grooming to be a bridegroom, why are we commoditizing brides through bride grooming schools? Meera’s intriguing story will highlight how getting married to an ‘ideal’ groom is the beginning of a new and very crucial chapter in a woman’s life that should be built on the foundation of transparency and mutual understanding rather than pretense and hard-sell. The message we wish to put out there is that that the institution of marriage should not come with a tag of ‘demands’ for a bride but should signify ‘freedom’ and ‘happiness’. Girls all over the world should not have to change themselves in order to find their perfect match. Through the show, we urge young brides to take charge of their destiny and find a groom of their liking who accepts them for who they are and not for who they are forced to become.”
Co- producer Priya Mishra, Triangle Film Productions said, “Marriage is undoubtedly the most sacred bond shared between two individuals; it is based on love, trust and honesty. Every girl dreams of having a perfect married life. This inadvertently pushes them to make many sacrifices and adjustments as they starts a new chapter in their life. But that does not mean that she needs to change everything she stands for and believes in to become the perfect wife. Kaleerein, through its light-hearted narrative, analyses societal pressures put on women to change themselves in order to bag the perfect groom. The show will showcase Meera’s approach to various situations from a very different lens and how she handles the pressures put on her to get married. We have consciously named the show Kaleerein because it signifies good wishes and a happy beginning for a bride and not a ploy to rob her of her identity. This show is our first outing with Zee TV and we are looking forward to a great start to our association.”Actor Aditi Sharma who essays the lead role of Meera said, “In our country, girls are expected to groom themselves and imbibe ‘expected’ qualities and skills before they embark on this new journey with their man. Meera stands out from the rest because she refuses to lose her identity in this whirlpool of societal pressures surrounding marriage. Meera’s character is very real; she is the modern millennial Indian woman who doesn’t wish to conform to the stencil of the perfect Indian bride, refusing to put up an act that will impress the ideal suitors. These ideologies resonate very strongly with me because, just like her, I too believe in living life on my own terms without giving in to societal pressure. Meera’s independent and individualistic demeanour are what attracted me to Kaleerein, and I hope that I am able to drive positive change in the viewers’ mindsets.”
Actor Arjit Taneja who essays the role of Vivaan said, “Kaleerein offers a very important perspective about marriage and the pressures women deal with while their families are on the lookout for the perfect groom. My character, Vivaan, is an NRI hailing from Punjab who has certain expectations from his life partner and wants his wife to meet them. A shrewd businessman, Vivaan’s character is very intriguing and quite different from the roles I have played in the past. I am looking forward to this exciting experience and hope that the audience will accept me in this new endeavor.”
As Meera dodges the hullabaloo surrounding marriage and faces many predicaments and dilemmas, will she be able to defy stereotypes and find a suitable groom for herself who loves her for the person she is?
To find out, join Meera as she embarks on a journey to find her ‘ideal groom’ with Zee TV’s Kaleerein premiering on 5th February 2018, every Monday to Friday, 7:30 PM!
About Zee TV
Zee TV, the flagship channel of Zee Entertainment Enterprises Ltd was launched in October 1992. With a reach of more than 173 countries and access to 1+ Billion viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora. Realizing its strength in programming and the need for Indian entertainment in the overseas market, it launched Zee TV in the UK / Europe (1995), the USA (1998), Africa (1998) and is available across five continents. Nearly two decades since its launch, Zee TV has driven the growth of the satellite and cable industry in India. The popularity of Zee arises from its understanding of Indian culture and beliefs that are reflected in its programming. Zee TV’s content library delivers a variety of choices for the great Indian middle class ranging from non-fiction formats that celebrate the talent of India’s common man to fiction shows that deliver strong messages and drive positive change in society while entertaining viewers. Zee TV’s content resonates with it's core ethos - ‘Aaj Likhenge Kal’ that aims to inspire viewers to take charge of their destinies giving wings to their dreams and aspirations.
Since its inception, Zee TV is a pioneer in the Indian television space – be it introducing singing talent based reality television with Sa Re Ga Ma in 1995, revolutionizing the way dance was perceived in the country with Dance India Dance in 2009 or encouraging children’s creativity, spontaneity and acting skills through India’s Best Dramebaaz in 2013. Zee TV introduced a wave of popular game shows like Just Ek Minute, Saanp Seedi, Antakshari and clutter-breaking fiction concepts that were way ahead of their time such as Tara, Banegi Apni Baat, Chattan, Hasratein, Rishtey, Sailaab, Zee Horror show, Amaanat, Ashirwaad, Basera, Koshish Ek Asha, Ghar ki Lakshmi Betiyann and Mehendi Tere Naam Ki. All these programmes proved to be major primetime successes and set benchmarks for television. As a socially responsible broadcaster, Zee TV has touched upon a number of diverse social issues through path-breaking shows like Agle Janam Mohe Bitiya Hi Kijo, Aapki Antara, Saat Phere, Punarvivaah, Afsar Bitya, Phir Subah Hogi and Doli Armaanon Ki. Some of the channel’s biggest primetime successes in recent times include Jhansi Ki Rani, Pavitra Rishta, Qubool Hai, Kumkum Bhagya, Kundali Bhagya, Jamai Raja, Brahmarakshas, Piyaa Albela, Zindagi Ki Mehek, and Woh …Apna Sa.