Asha Parekh, Randhir Kapoor, Ajay Devgan, Kajol, Shahid Kapoor, Sushant Singh Rajput, Manoj Bajpai, Esha Gupta, Tapsee Pannu and many other come together for Tangerine #poseforacause campaign to support shelter homes
Mumbai, March 2017: Tangerine, the designer brand in home makeover solutions, designed a unique initiative where Bollywood celebrities came together to support #poseforacause campaign. Aimed at supporting the shelter homes for women and elderly, the campaign bought together celebrities supporting the cause where, for every celebrity picture, Tangerine donated ten bedsheets to NGOs like Help Age India and Urja Foundation.
Renowned Bollywood celebrities such as veteran actress Asha Parekh, Randhir Kapoor, Ajay Devgan, Kajol, Shahid Kapoor, Sushant Singh Rajput, Manoj Bajpai, Jackie Shroff, Esha Gupta, Harshvardhan Kapoor, Saiyami Kher, Disha Pattani, Elli Avram, Mandira Bedi, Manish Paul, Divya Dutta, Maria Goretti, Achla Sachdev, Saumya Tandon, Alka Yagnik, Aparshakti Khurana, Narendra Kumar, Gauri Shinde, Hansal Mehta, Kiara Advani, Mini Mathur, Nishka Lulla, Pooja Hedge, Prasoon Joshi, Ramesh Sippy, Siddharth Shukla, Shaan, Shibani Kashyap, Sooraj Pancholi, Tanisha Mukherjee, Tapsee Pannu came together and supported the cause.
Through this program, the brand brought donated a total of 360 bed sheets to the NGOs, which will attempt to improve the quality of life of its beneficiaries. With this gesture, they attempted to give shelter homes of women and India’s old folks a comfortable and qualitative life, and more importantly, a smile on their faces with the understanding that somebody is thoughtful about them.
Talking about the initiative, Rajiv Merchant, Co-Founder, Tangerine, said, “Our brand ethos is colours of life. By donating bed sheets to NGO’s like HelpAge India and Urja Foundation, we got the chance to spread radiance and happiness in their shelter homes. We would like to share our gratitude to Bollywood fraternity to transform the cause to a reality.
About Tangerine: From IHV's stable comes the introduction of the new age concept of Home Makeover in the form of Tangerine, premium lifestyle brand of home solution in 2014. Tangerine’s innovative and superior quality products coupled with innovative signature collections have contributed to the success of the brand in India. With the knowledge of Indian consumer behavior and current market trends, Tangerine brings a total coordinate solution for home and accessories. Tangerine is available in leading specialty stores, departmental stores, online stores and mom and pop furnishing stores across the country.
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About Indian Home Variations: Indian Home Variation (IHV), a brand marketing and distribution business in Premium House-ware Segment since 2009. IHV’s main objective is making Indian homes more stylish and to cater the needs of the modern consumer by offering them internationally acclaimed, premium design-centric home décor solutions. Co-Founder and CEO, Indian Home Variations, Mr. Rajiv Merchant embarked on a journey into home décor offering and design solutions. He brings entrepreneurship, business connections and value chain management to Indian Home Variations.