22nd February 2018, Mumbai: MY FM has always believed in making their audiences happy by making them listen to good music. Taking forward this thought, My FM along with the Chandigarh Traffic police initiated a drive called “Oye Honk Mat Yaara“ under which MY FM RJ’s ; RJ Meenakshi , RJ Geet, RJ Manav, RJ Gagan & RJ Jassi drove the campaign for a week in the city asking people not to blow horn. MY FM RJ’s along with Chandigarh traffic police went on Schools, Colleges, Traffic signals and Hospitals in order to inspire people not to blow horn with one compliance i.e to make Chandigarh a Honk Free city. 5 RJs were on ground doing their shows and links from various crossing points educating the citizens of the city not to honk.
The campaign was reinforced with the help of ace Bollywood Director ,Mr Imtiaz Ali & wonderful Actor & Music Director Piyush Mishra who imbibed by the thought of not honking to the people of the city.
Unlike the entire country who were busy celebrating Valentine’s Day with their loved ones, MY FM celebrated Valentine’s Day in a unique style by RJ Meenakshi giving away roses to people of the city in her visit to Sector 15 Chandigarh ,PGI Hospital & Punjab University asking people not to blow horn.
Commenting on the initiative, Mr. Rahul Namjoshi, Business Head, MY FM said,” Music is pleasing whereas horn is a disruption to the ears. And the very thought of not having a disruption for our listeners while listening to music made us do this campaign. We are overwhelmed at receiving so much support from the people of the city and happy to have been able to succeed this campaign with zest and passion.”
The Chandigarh Traffic police praised and supported the entire drive.
About My FM: A pioneering brand in the radio space, MY FM is the radio business of DB Corp Ltd. Launched in 2006, MY FM took a bottom-up approach and set up its network across 30 Tier II & III cities across 7 states, building on the strong local understanding that Bhaskar Group had in these markets. True to its brand name which signifies the emotional ownership and personalized approach of the station, MY FM has successfully established a network of 30 highly localized stations focusing on individual market preferences. Constantly evolving and innovating its offerings, MY FM draws a keen focus on its brand philosophy of 'Jiyo Dil Se', forging an emotional connect with its listeners while continually creating offerings to suit local tastes