~ Releases the first ‘Tech Conversations with Dad’ video featuring Amol Parashar and Kumud Mishra in partnership with the brand ~
As part of the offering, to promote the Mi LED TV 4, The Viral Fever has released the latest episode of their widely loved and longest running title, Tech Conversations with Dad – a show about exasperated youngsters explaining the nuances of technology to their clueless and curious fathers. Internet favourites, Amol Parashar and veteran thespian, Kumud Mishra, who were last seen as father and son in TVF's superhit web series - Tripling - in 2016, will be seen in the 1st Tech Conversations video of 2018, with more in the pipeline. Amol's character - Chitvan - was brought in, on popular demand, in the series that usually features Jitendra Kumar and Gajraj Rao.
The video can be viewed here: https://www.youtube.com/watch?v=s2-UCIXJAyw
Speaking about the partnership, Karan Chaudhry, COO, The Viral Fever said, "Digital content is making new inroads into the audiences' lives, and Xiaomi's new offering is truly disruptive for the Indian market. TVF is the pioneer of premium digital content in the country and is very focused on innovative ideas to satisfy the needs of Indian youth. The MiTV4 offers a great internet TV experience and is loaded with great content that is not available on other TVs in its category and that too at an unbelievable price – that is bound to shake up the TV eco-system in India. We are excited to be among the first partners for MiTV4 and look forward to our audience enjoying TVF shows on MiTV4. To deepen our partnership, we have created a special episode of our popular series ‘Tech Conversations with Dad’ in association with Xiaomi. We are sure our audience will love it. We wish Xiaomi great success in this new endeavour.”
Sudeep Sahu, Product Manager – MiTV, Xiaomi India said, “Mi TV 4 is the thinnest LED TV in the world, boasting of an extremely slim design that measures only 4.9mm, with a frameless display design for a more immersive viewing experience. With our content first philosophy, we hope to bring each Mi LED TV user a unique experience with a personalized interface. All this and much more is possible with PatchWall inbuilt into the world's thinnest LED TV. TVF has been synonymous with groundbreaking content for the digital medium and we are extremely proud to have brought them on-board with their high quality immersive content offerings for all our Mi Fans. We hope to build great properties together. Mi LED TV offers over 500,000 hours of content and TVF is a very important partner, sharing brand philosophies similar to Xiaomi in terms of disrupting industries.”
In a game-changing move recently, Xiaomi launched the new Mi LED TV 4(55), armed with native apps powering the world’s thinnest LED TV. The Viral Fever's TVFPlay is among the select few that will feature on the TV, making Xiaomi the largest content aggregator library in India. The content offerings now pan out to all three Mi TV’s.
*Mi LED TV 4 138.8 cm (55) Model: L55M5-AI, Mi LED TV 4A 108 cm (43) Model: L43M5-AI, Mi LED TV 4A 80 cm (32) Model: L32M5-AI
About TVF
At a 20 million strong community of fans, The Viral Fever (TVF) has become a brand that resonates with the youth more than any other network in the country. TVF's success as a content creator and youth network is seen by its audiences as their own success.
With Permanent Roommates, Humorously Yours, Pitchers and Tripling, they pioneered the idea of web series in India, along with some hard hitting satire such as TMO and Barely Speaking with Arnub. True to the mantra of Lights, Camera, Experiment!, TVF keeps on pushing the limits with newer concepts and ideas, trying to go bigger, funnier, better! In March 2018, TVF’s upcoming web-series, Immature, was selected as the only Indian representative at the 1st ever Canneseries!
About Xiaomi
Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision “innovation for everyone”. We believe that high-quality products built with cutting-edge technology should be made accessible to everyone. We create remarkable hardware, software, and Internet services for and with the help of our Mi fans. We incorporate their feedback into our product range, which currently includes Mi and Redmi smartphones, Mi TVs and set-top boxes, Mi routers, and Mi Ecosystem products including smart home products, wearables, and other accessories. With presence in over 70 countries and regions, Xiaomi is expanding its footprint across the world to become a global brand.
Xiaomi India is the #1 smartphone brand in India in Q4 2017, as per IDC
