VITAMIN D GURU ASSOCIATES WITH DINO MOREA FITNESS TO RAISE AWARENESS ABOUT VITAMIN D

March 21, 2018, Mumbai: VitaminDguru.com, the popular website spreading awareness of Vitamin D announced an association with Dino Morea Fitness to raise awareness about Vitamin D. This social awareness initiative will target fitness enthusiasts who work out at the Dino Morea Fitness Stations set up across the city. The initiative will educate people about the importance of Vitamin D. The prevailing deficiency among people and the health issues resulting from the deficiencies.

With an increased awareness about fitness and its importance for good health, the number of people exercising for health is on a rise. To address this, Dino Morea Fitness has set up Street Fitness Stations for the public at various locations. These open air fitness stations are free of cost for the public to use and are present at locations where they go to exercise. Through its association with Dino Morea Fitness, Vitamin D Guru will endeavour to raise awareness about this important nutrient, Vitamin D.

While people are aware of the need for a good nutritional diet while exercising, most fitness enthusiasts ignore one aspect that is adequate intake of Vitamin D. Everyone needs Vitamin D.  Adequate intake of Vitamin D has been linked to health and performance parameters including bone and muscle health, cardiac health, immunity and inflammation.

Dino Morea quoted, “I am extremely happy to associate with VitaminDGuru. We both believe in a better & healthier lifestyle. Vitamin D deficiency is a big health related issue which needs to be addressed immediately. My promotion of outdoor fitness coincides with the sentiments of VitaminDGuru, which is work out in the sun, get fit and get your daily dose of Vitamin D provided by the sun itself.”

A spokesperson for VitaminDguru.com said, “We see many middle age men and women taking up exercise for fitness when they become aware of the importance of exercise for good health. Vitamin D is important for bone and muscle health.  Studies have shown that vitamin D can lead to an increase in oxygen uptake by the muscle, and also help muscles to recover quicker. There is also research to suggest that Vitamin D helps to optimize physical performance during exercise and sports. Deficiency of Vitamin D can lead to muscle weakness and a greater risk of bone related issues.  With Dino Morea Fitness, we will help to make people who are exercising at the fitness stations, aware about the need for adequate intake of Vitamin D and would discuss with their physicians about the same.

Pranav Premnarayen, Partner, Prem Associates Advertising and Marketing, who are managing this exercise quoted “This association will take the positioning of VitaminDGuru to the general public forum and give an overall awareness on Vitamin D benefits while being in the outdoors and furthermore while using these fitness stations.”

VitaminDGuru.com will showcase educational posters at the Dino Morea Fitness Centres.

About Vitamin D Guru:

Vitamin D Guru is a public service initiative started in 2014. Over the past two years, with its digital arm www.vitamindguru.com, the initiative has continuously provided educational and awareness related information with respect to the importance of vitamin D and the harmful effects which may be caused due to its deficiency. Vitamin D (commonly known as the “the sun vitamin”) is important for good overall health and strong and healthy bones amongst a host of other health benefits. A significant population globally is Vitamin D deficient or insufficient hence its awareness is of paramount importance.

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