What it really means to assume a ‘gender lens’ in the media..? Reviewing Media Coverage of Kathua Rape Case to mark Laadli Day | On 9th June 2018, 3.30pm – 6.30pm, at Holy Name High School Hall, Convent Street, Colaba, Mumbai


Staging ‘Ched Chaad Kyun?’ a hard-hitting play against eve teasing and sexual violence by Manjul Bhardwaj& Group for celebrating Laadli @ 13 
Mumbai, 7th June 2018:
Laadli campaign launched by Population First in 2005 to address the mind sets that discriminate against women, promote inequalities and justify gender based violence completes 13 years. It is shameful that even today India stands at the bottom of the Gender Gap ranking of countries of the world. Laadli works with the major influencers – media, advertising and youth to change the way India perceives and treats its women. To celebrate the Laadli Day, the organization is hosting the play ‘Ched Chaad Kyun?’ by the founder of "Theatre of Relevance" Manjul Bhardwaj, which is a hard-hitting play against eve teasing and sexual violence, so as to make colleges a safety zone for girls and boys.
The event will also see launch of a White Paper, “How Sensitive, How Nuanced” - A ​Review of Media Coverage of Kathua Rape Case, compiled by Population First in the presence of several vulnerable women from the city.  The white paper argues that considering the issues that still persist in representing rape and gender based violence in the mainstream media, it is absolutely imperative that more studies focus on the “ethics” of journalism, which can then inform detailed gender sensitive guidelines.
Laadli focuses on Youth based campaigns, media fellowships, media and advertising workshops, innovative web based campaigns are undertaken by Laadli to keep the media, advertising and youth engaged with gender issues. We believe that we need to invest in our women, if we really want to emerge as one of the world’s economic super powers. Laadli is our little effort towards that. 
What: Laadli day – Laadli turns 13
When & Where: On 9th June 2018, 3.30pm – 6.30pm, at Holy Name High School Hall, Convent Street, Colaba, Mumbai
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