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Introduced by Montblanc CEO Nicolas Baretzki, AB de Villiers will be the face of Montblanc across all categories including watches, writing instruments, men’s accessories and leather goods. Born in South African, Abraham Benjamin de Villiers is widely admired as one of cricket’s finest talents. An athlete of outstanding versatility, the 33-year old is a formidable batsman, a skilled wicket-keeper and an enviable fielder. He currently captains the South African One Day International Team.
In addition to his outstanding performances for South Africa over the past decade, AB de Villiers has taken his unconventional talent to India, playing for the Delhi Daredevils in the first three editions of the Indian Premier League. He joined Royal Challengers Bangalore in 2011, and has remained with the team ever since.
“We are delighted to welcome AB de Villiers to the Montblanc family as our new ambassador. He is one of the most exciting athletes competing in the world today, with a disruptive and instinctively innovative approach to his sport,” said Nicolas Baretzki. “AB de Villiers embodies the same pioneering spirit that drives Montblanc to keep pushing boundaries, and we look forward to collaborating on many initiatives that will reflect that.”
Celebrating its longstanding partnership with UNICEF in supporting children around the world gain access to quality education, Montblanc introduced its limited edition UNICEF collection during the event. Designed to highlight the precious gift of writing, the Montblanc for UNICEF collection includes writing instruments, timepieces, leather goods and accessories that will help improve the learning of over 5 million children through quality learning materials and better teaching.
Spreading the key message “writing opens up the world. Pass on this special gift.”, AB de Villiers shared one of his most memorable moments of writing, before encouraging the wider community in India to also share their memories. These will contribute to the international campaign launched by Montblanc brand ambassador Hugh Jackman in print, online and social media, using hashtags #PassItOn, #Montblanc, #UNICEF, and #foreverychild. On the campaign site http://ift.tt/2pCel8g, the memories of participants are being collected and transformed into a journey across the world.
About Montblanc
Guided by the pioneering spirit since 1906, Montblanc revolutionized the culture of writing with breakthrough innovations. Today, the Maison continues to push boundaries and evolve the expression of fine craftsmanship across each of its product categories: the pinnacle of luxury writing instruments, timepieces, leather goods, accessories, fragrances and eyewear.
With every innovation, Montblanc offers new functionalities and groundbreaking designs imbued with the Maison’s heritage of sophistication and crafted to the highest standards through the skills of its artisans in each of its manufactures whether Hamburg, Germany for its writing instruments, the Swiss Jura in Le Locle and Villeret for its timepieces or Florence, Italy for its leather goods. Reflecting its ongoing mission to create fine lifetime companions born from the most pioneering ideas, the iconic Montblanc Emblem has become the ultimate seal of performance, innovation, quality and expression of style. With its origins deeply rooted in the culture of handwriting, Montblanc continues to assert its cultural commitment around the world with the creation of wide-ranging initiatives to promote arts and culture in many forms, while honouring the modern day patrons who support the advancement of the arts.
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