INDIA, THURSDAY 25 MAY, 2017: ‘Do It Now’ is Indian cricket captain, Virat Kohli’s, mantra for India’s kids. Alarmed by the statistics published about the state of our children’s health, the fitness icon is appealing to children to play more, and have more fun by joining Stepathlon Kids, which launches in November this year.
Stepathlon Kids is India’s first and only gamified mass participation health platform, co-founded in June 2016 by Virat Kohli, Cornerstone Sport & Entertainment (CSE) and Stepathlon. Stepathlon Kids focuses on getting children active, eating right and staying healthy and has been designed to be inclusive and fun for any and every child between the ages of 8 and 12.
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