~ Retail destinations are often at the very forefront of customer experience and connection. But what should those who manage them be considering and integrating when it comes to marketing trends? How do leaders in the Retail and Shopping Centre environment ensure success in the ever-changing world? ~
Mumbai, 9th May 2017: For Shopping Centres in India, probably the steepest learning curve was moving from the reliance on the ‘find great brands and the customers will come’ approach, to creating sophisticated social campaigns, building customer databases and laying the foundations for an ‘Omnichannel ecosystem’.
Retail destinations are often at the very forefront of customer experience and connection. But what should those who manage them be considering and integrating when it comes to marketing trends? How do leaders in the Retail and Shopping Centre environment ensure success in the ever-changing world?
To give us a peek into the trends and spotlights of the future, 10 of India’s most admired malls presented one great idea executed in FY 2016-17 and one great idea planned for FY 2017-18.