Photocaption:Shridhar Subramaniam, President India & Middle East, Sony Music along with Dr. Zeus and the BeingU Management- Akshit Kumar and Gurjot Singh
With the objective of promoting Independent music in India, BeingU Music in association with Sony Music, through an exclusive partnership, released an all-out party anthem - WOOFER! Featuring the biggest artists from the music industry including the iconic Dr Zeus, unabashed rapper Snoop Dogg and the talented Zora Randhawa, the song has an instant likability that stays with you for long. The video, with captivating visuals is also a singing debut of the stunning Nargis Fakhri who is seen grooving to the music.
Talking about their first song launch and their vision for the label, The founder's Gurjot Singh and Akshit Kumar says, "At BeingU Music our aim is to take Indian music industry to the global platform. Our First song WOOFER is a testimonial for the same .It further strengthens our vision with an exclusive partnership with the global music giant - Sony Music . With their highly experienced team and global network we can make a monumental shift in the way music is conceived , created and consumed . "
Adding on Shridhar Subramaniam, President India & Middle East, Sony Music, "We are delighted to be associated with BeingU and their highly talented and passionate team. Both our vision and philosophy towards independent music are the same - of developing world class artists and writing great hits. Being U has a robust roster of artists coupled with our Creative, Marketing and Distribution muscle we will make a significant impact on the fast growing pop music scene."
(TBC)
BeingU Music and Sony Music will be working on an exclusive partnership and present fans with compelling musical content in the coming year.