13 February, 2018~ celebrating the Light of Love with SYSKA LED
IBD, a Percept Company has been entrusted with the strategic and creative duties of SYSKA LED, leading LED Lighting Solutions Company in India. They have rolled out two digital marketing campaigns for the brand.
SYSKA LED Lights have become a pioneer in providing international quality lightning solutions to lakhs of users all over India. Using high-end technology and smart innovation techniques, the brand has now established itself as one of the top 10 lightning brands in India. Lightning years ahead with its advanced, energy-efficient and durable characteristics, every LED light designed by SYSKA LED is crafted to meet global standards and class. Almost all products are UL certified bearing LM 79 test report and are priced fairly, offering 2 years of warranty. SYSKA LED with its smart technology and cost-effective products hopes to shift the base of hungry conventional and CFL lighting to LED, a process which will help light years ahead.
The key objective behind the conceptualization of both digital campaigns was to showcase and spread awareness of love in the form of LED lights. The brand focuses the root of digital to convey the message strongly among digital audience who spend most of the time on social media and other digital platforms. The brand expresses an emotional angle through LED lights and celebrates the love of light, the SYSKA way.
The creative script aims not just about romantic love; it celebrates all forms of love. Syska LED plugged into this emotion with a couple of sweet, heartfelt films that turned the spotlight on the innocent love between a young girl and a puppy she finds and the abiding bond between two old friends who have stood by each other through the years. Promoted via #LightOfLove, you can find these films winning hearts and evoking both a smile and a tear on YouTube.
Commenting on the new SYSKA LED's digital campaign, Mr. Rahul Gupta, Managing Director, IBD said, "This campaign will entail the contribution of digital in a maximum way as its role is increasing significantly among the Indian audience of today. For this year's Valentine's Day campaign, the brand will integrate with social media platforms like Facebook, Instagram, Twitter and on their YouTube channel; all with an aim to reach out to its potential target audience for this campaign. Our current endeavor is not just about romantic love but to spread the Light of Love among all and drive the message strongly through LED lights of SYSKA."
The digital campaign will be launched on 14 February 2018.
CAMPAIGN CREDITS
Agency: IBD INDIA PVT.LTD
Creative team: IBD INDIA PVT.LTD
Account management: IBD INDIA PVT.LTD
Production house: PURPLE PICTURES
Director (film): PRAVIN DANKE
Director of photography (DOP): PRAVIN DANKE
ABOUT IBD
IBD is a 360 degree advertising and branding solutions powerhouse offering complete integrated brand development services. At IBD, we create holistic solutions across the spectrum- from press advertising, TVCs, identity management to online and digital media and other touch points. IBD's work spans across categories from multi- national to home grown brands. We have garnered a reputation among clients and peers for our creative prowess. The brands we build stand out in the market place and mind space because of our cutting edge creative thinking backed by strategic consumer insights.
IBD is one of the few advertising agencies in India, which can boast of having a hugely diversified portfolio consisting of brands from industries like Fashion, Consumer Electronics, Baby Care, Hospitality, Personal Care and Spices. Some of IBD's most recognizable clients include Only Vimal, SYSKA LED Lights, SYSKA Accessories, SYSKA Personal Care, Panasonic, Morisons Baby Dreams, KC Milk, XXLLENT.com, Deltin Group, Growel 101 Mall, JIVI Mobile, and the TAJ Group of Hotels.