Actor Ragini Khanna supports the initiative and posts a Selfie on her Twitter account
Mumbai, 16 February 2018:
Swach Bharat Abhiyan has become a national talking point and the objective is to make it reach to every Indian, every household and on the lines of the same, is a very important point of Women Sanitation.
The woman in every house is the backbone of the family and it’s time instead of shying away from her period of unease every month, we discuss it and make things better.
Sanitary Napkin Brand – NewFeel; started making news at several multiplexes and cinemas in Ahmedabad wherein, right from being given the ticket to “Padman”, movie screen to winning a lucky hamper…the audiences’ attention was grabbed and each was asked to particpate in the #BanoPadman campaign.
The initiative initially was taken a little akwardly but when volunteers explained the objective and the initiative the makers were taking, many came forward, clicked selfies and promised to support and respect their women sanitation chores.New Feel is a brand from Proctus Life Care and has been active in the city from past few months by engaging with awareness drives at schools and colleges to educate youngsters on women sanitation which has created buzz on the fact that talking about a sanitary napkin is no more a taboo.
Proctus Lifecare LLP started its journey in the year 2016 and is a leading name amongst Manufacturers and Suppliers and the founder is a young Chemistry Graduate Chetan Patel from Gujarat, the Company has a wide range of Sanitary Pads and aims at introducing innovative products .
The entire Concept and Creative was by halfglassfull and executed by bubble communication.
