National, May 15th, 2018: Roadies is iconic. And with its soaring popularity over the years, the show has become a life goal for many. Be it by sheer participation or watching it at home, Roadies is what one would call, part of one’s being. Honoring all those who have contributed in making the MTV Roadies phenomenon a benchmark in the country, the channel with its 2018 Roadies themed ‘Xtreme’ has launched the first virtual task – ‘Dare To Stare’ from 7th May – 2nd July 2018.
The ultimate Roadie, Rannvijay Singha will host ‘Dare To Stare’ challenge on all social media platforms inviting the participants to test their power to stare. The one who can stare at him in the eye for the longest will find a place in the Roadie’s fan leader-board. Every week the top scorer will stand a chance to win MTV goodies with their name on the leader board. The ultimate roadie fan who will win the final battle of ‘Dare To Stare’ will be awarded with a high-end OPPO phone.
Commenting on the initiative, Navin Shenoy, Head Marketing, Youth Entertainment, Viacom18 said, “We believe in the power of engaging with our audience in innovative ways. Be it through our shows or initiatives. ‘Dare To Stare’ challenge is our way to involve the loyal fans of Roadies further and give them a first-hand experience of India’s longest running adventure-based reality show from wherever they are. This world’s first-of-its-kind interactive banner is a fun virtual battleground for the Roadies enthusiasts who want to connect with the show on a personal level.”
On devising the virtual gaming task, Jolene Fernandes Solanki, Vice President, Madison India said, “MTV being the number 1 youth brand and an innovator keeps inspiring us to come up with new age solutions. As at Madison we also have a massive focus on technology to deliver brand solutions. Daretostare.in is one solution where we leveraged Artificial Intelligence’s potential by incorporating optical flow detection and face tracking technology to deliver a stare challenge over the mobile platform.”
MTV Roadies has left no stone unturned in keeping the consumers engaged through a power-packed amalgamation of exhilarating activities. The Dare To Stare Challenge, India’s first virtual ‘Xtreme’ task has been specially designed with innovative technology to engage the youth and give them an experience of adrenaline rush that resonates with Roadies.Taking the ‘Xtreme’ season a notch higher, the world will be introduced to the first ever mobile starring game that will boast of virtual staring face-off which will be available for all android users across the world.
#DareToStare if you think you’re the very embodiment of Xtreme!
About MTV:
MTV, world’s premier youth brand, is a dynamic and a vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to the millennial generation, music fans and artists. 48 MM fans following MTV across show pages on social media have made the brand #1 in social influence as well. MTV products are available across 15 unique categories with targeted brand licensing. MTV also has a buzzing MTV Live business with properties like MTV Video Music Awards and MTV Bollyland. Aiming to entertain, lead and collaborate with young people through its evocative communication and youth relevant shows like Roadies, Love School, MTV Unplugged, MTV Rock the Vote and much more. For information about MTV in India, visit http://www.mtvindia.com/
About Viacom18
Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.