ixigo study reveals: seasonality is no longer a factor in picking a summer holiday destination
New Delhi, April 9, 2018: Peak summers are around the corner and people have started planning their summer vacations. While one would think most people are headed to the hills, a study by leading travel marketplace, ixigo, reveals quite the opposite! Despite the scorching heat - Goa remains to be the most popular Indian holiday destination, followed by Jaipur. Thanks to budget friendly stay options and heavy discounts on flights, Indians also prefer short-haul international destinations such as Dubai and Singapore despite the blazing heat.
The study by ixigo also shows that the difference in domestic airfares for peak and off-season is about 45% and for international airfares is about 18%. Talking about stay options, it is interesting to note that while Indians prefer to keep a low hotel stay budget, they wouldn’t mind paying extra for a great view at a beach or hill station. Around 47% tourists prefer to stay at 4/5 star hotels during their summer holiday in Goa vs 62%, who prefer a more pocket friendly accommodation options in Jaipur.
Commenting on the findings, ixigo CEO & Co-founder, Aloke Bajpai said, “It was interesting to find that travellers no longer worry about seasonality while picking a summer holiday destination. Places such as Goa and Dubai have become round the year tourist hubs! Off-season travel can be quite beneficial. Not only do you avoid all the rush, but you also save considerably on hotels and flights. If we compare flight fares from last year, average domestic fares for the summer season have dropped by around 9% and average international fares have dropped by around 19%. This, plus additional discounts offered by travel portals such as ixigo, enable travellers to plan trips, even on smaller budgets.”
There has been a considerable capacity increase in flights to international destinations, especially Dubai and Singapore. While about 10% people from Delhi searched flights to these international destinations for the summer, Mumbai and Bangalore followed with around 8% searches.
About ixigo:
Launched in 2007, ixigo is India’s leading travel marketplace, with a user base of over 100 million travellers. ixigo allows you to compare and book from 120+ travel suppliers and OTAs across flights, hotels, trains, cabs & destinations. ixigo’s vision is to empower every traveller with trustworthy & personalised travel recommendations. ixigo’s investors include Sequoia Capital India, Fosun RZ Capital, SAIF Partners, MakeMyTrip & Micromax.