Veterans of South African broadcasting share their thoughts on why radio still rocks, and has survived and flourished in a digital age.
Despite the all-consuming abundance of digital media, radio still occupies a premium spot in the hearts and minds of its listeners. It gives them a sense of place; a context for where they are right now; it entertains, educates, informs and advises.
"The job of radio is to deliver to the listener, making the emotional connection on a minute-to-minute basis," says Ashraf Garda, SAfm radio host.
Additional story at: https://themediaonline.co.za/2019/07/why-radio-survives-and-thrives/