The finesse in the cup of ¡Tierra! Espresso Brasile 100% Arabica is made up of 100% Central and South American Arabica mild beans with the aroma and intense, liquorish flavours of Central American coffee beans combined with the delicate acidic aroma of South American coffee beans.
¡Tierra!Espresso Brasile 100% Arabica is a superior blend of two super-selected coffee types: Lambarì- a natural Arabica that produces a smooth body and a mellow texture and The Cereja Apasita- Arabica cherries that are harvested only when they are slightly over-ripe. Each cup gives the aroma of honey, fresh biscuit and milk chocolate. This 100% Arabica goes through gentle roasting process by a traditional drum system that gives velvety, sweet espresso with an intense body and hints of caramel and hazelnuts.
For more information and product availability, consumers can call the customer care number: 1800-425-3330.
*The Rainforest Alliance is an international non-profit organization that encourages farmers to follow more sustainable agricultural practices that protect forests, rivers, soils and wildlife. Rainforest Alliance certification also means that workers have just wages and improved access to dignified living conditions, healthcare and education for their children.
Lavazza India:
Established in Turin in 1895, Lavazza is an Italian coffee producer owned by the family of the same name for four generations. The world’s sixth ranking coffee roaster, today the Group has operations in more than 90 countries, through associated companies and distributors, and exports 53% of production. After the acquisition of Carte Noire, Lavazza employs about three thousand people and has a turnover of 1,473 million euros (2015 financial statements). Lavazza started out life by inventing the concept of coffee blending, or the art of combining different varieties of coffee from different geographical areas, in a process that remains a feature of most of the company’s products. The company also has a tradition stretching back over 25 years in the production and marketing of portioned coffee systems and products and is Italy’s leading player in the espresso capsule system segment, with operations in all business areas: home, away from home and office, with a focus, as always, on innovative technology and consumption systems.
Lavazza entered India by acquiring Fresh & Honest Café Limited, India’s leading coffee, vending and retailing, company in 2007. Luigi Lavazza S.p.A., with its origins back in 1895, is an international coffee powerhouse, synonymous with all things Italian – creativity, art, passion and of course espresso coffee. The brand is one of the most important coffee roasters in the world – in Home and Away-from-Home sectors (Foodservice, Vending and Cafes).
Today it has consolidated its presence in the retail branded coffee, café products as well as in the coffee machines segment and has become a leading player in the country.
