dittoTV bags Social Samosa’s Best Social Media Brand Award

The live TV platform won the Bronze Award in the Media and Entertainment category, in the first edition of the awards

May 12, 2017 (Mumbai): dittoTV, India’s leading live TV platform, has bagged the Bronze Award in the first edition of Best Social Media Brands Awards, organized by popular social media news portal Social Samosa, in the Media and Entertainment category. The awards saw over 130 entries pouring in across 25 categories. dittoTV, India's leading LIVE TV platform has observed phenomenal growth since its launch in June 2016, and has now emerged a winner in the social media space.

Commenting on the addition of this feather in dittoTV’s cap, Archana Anand - Head of Digital - India Z5 Business says, "In a digital world where brands need to be engaging and regularly connect with their audience, this win for dittoTV comes as an achievement that will make us compete with full gusto and vie for the top-spot in the coming year."

dittoTV has witnessed a spike in the number of followers and engagement across its social media platforms, such as, Facebook, Twitter, Instagram, YouTube and the dittoTV blog due to its interactive and engaging social media presence. Viewers stay hooked to the OTT platform owing to the vast bouquet of content that it offers, across multiple genres, and at an extremely affordable price.

Pitted amongst other stalwarts in the social media space, dittoTV is the only OTT player to have won an award for masterfully engaging an audience over an extended period, especially during its #BeesKaTV campaign in July, last year. Launched in June 2016, at a disruptive price of INR 20, dittoTV succeeded in democratizing television for viewers across  India. The campaign generated tremendous buzz on all social platforms & helped in establishing the brand as the go-to LIVE TV platform for the Indian youth.

About dittoTV:

dittoTV is the OTT platform of Zee Digital Convergence Limited (ZDCL), which is the digital media arm of one of India's leading television, media and entertainment companies (ZEEL). dittoTV offers live streaming access to over 80+ live channels including the entire Zee network bouquet, Sony, Aaj Tak and BBC. Subscription charges for one month are INR 20. Users can also access content by visitingwww.dittotv.com

#BeesKaTV, #DeshKaTV

About Zee Entertainment Enterprises Limited (ZEEL)

Zee Entertainment Enterprises Limited is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 222,000 hours of television content. With rights to more than 3,818 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 1 billion viewers across 171 countries.

Pioneer of television entertainment industry in India, ZEE’s well-known brands include Zee TV, &tv, Zee Cinema, Zee Action, Zee Classic, &pictures, Zee Anmol, Zee Cafe, Zee Studio, Zee Salaam, Zing, ETC Bollywood, Zee Q and Zindagi. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada, Zee Tamil and Sarthak TV. The company’s HD offerings include Zee TV HD, Zee Cinema HD, &tv HD, Zee Studio HD, Zee Café HD, &pictures HD.

ZEE and its affiliate companies have leading presence across the media value chain including television broadcasting, cable distribution, direct-to-home satellite services, digital media and print media amongst others. ZEEL also operates its own digital platforms with OTT offerings on OZEE, dittoTV and india.com. More information about ZEE and its businesses is available onhttp://ift.tt/1uJ9hJf

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