Fashion Conversations with Mom

FilterCopy’s latest video ft. renowned Bollywood and TV personality Sheeba Chaddha 

On the occasion of Mother’s Day, this year, FilterCopy the flagship channel of Pocket Aces collaborates with Lifestyle, and releases yet another humorous video titled Fashion conversations with Mom. Lifestyle – your style your store, features a massive selection of great products from hundreds of leading national and international brands.

Featuring in the video are the mother-daughter duo from ‘If parents behaved like us’, Sheeba Chadda and Aisha Ahmed, which went on to become one of FilterCopy’s most successful videos which garnered about 113k reactions, 18k comments & 9.1 million views on Facebook in just 120 hours along with over 314k  views & 12k likes on YouTube. Sheeba was last seen in a cameo in Raees and Aisha is a regular in several FilterCopy videos. The video hilariously portrays a mother and daughter’s conversations and arguments around millennial fashion trends - be it the ripped jeans, off-shoulder tops or boyfriend shirts. This video gives a sneak-peak into the plethora of new-age clothing with a humorous take on how mother’s react and reluctantly accept their kids’ fashion choices, albeit with amusement or ridicule.

Also don’t forget to watch this video with your Mother.

About Pocket Aces:

Pocket Aces is one of the fastest growing digital entertainment companies in India today. The company conceptualizes, creates, and distributes engaging original content for millennial audiences through its channels Dice Media (sketches and web-series), FilterCopy (sharable and snackable short-form content), and Gobble (everything food). Pocket Aces does over 60 million views and reaches over 40 million people monthly through its distribution channels. The company has become the digital company of choice for Indian advertisers and is delivering clutter-breaking content at scale to 100+ advertisers. Pocket Aces uses data analytics extensively to create and analyze content, understand audiences, and optimize distribution and marketing spends. 

About FilterCopy:

FilterCopy is Pocket Aces’ shareable content platform. It is one of the most popular digital brands in India today that offers snackable, mixed-media, millennial-focused, general interest content. The brand currently publishes 3-4 short videos/sketches and 60-80 articles every month.

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