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#SafeMove #ToughLove Encourages Responsible Behavior Mumbai
, May 11, 2017: Hyundai Motor India Limited, the country’s second largest automobile maker and the largest exporter today released a unique social digital campaign celebrating the upcoming‘Mother’s Day’. The film #ToughLove salutes all the mothers for saying ‘No To Underage Driving’.
On the release of the Mother’s Day film, Mr. Puneet Anand, Sr.GM & Group Head- Marketing said, “Hyundai has always been an advocate of Safe and Responsible driving. Our long term Road Safety CSR campaigns #BeTheBetterGuy under the aegis of Safe Movehave strongly focused on Behavioral Change among masses. The‘Underage Driving’ is a serious issue in the society with extreme consequences. Mothers play a crucial role in encouraging responsible behavior and inculcating the right values in children. To celebrate and Salute the spirit of their courage for being a tough mother, we dedicate this inspiring #ToughLove film to all the Mothers on thisMother’s Day.”
The #ToughLove film depicts teenagers venting their restlessness for driving and riding automobiles. The film features the teenagers angst towards their mothers while - Riding as pillion, sitting in a car, school bus, local train as they feel their mothers are too tough on them. All these reactions conclude with a responsible smile of the Mother.
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