Mumbai, June 2017: Tangerine, the designer brand in home makeover solutions, designed a fun campaign where television celebrities came together to participate in #shadeofyou campaign as part of the IWM bash. As part of the campaign, celebrities were asked to pick up cushions that entailed words like #charismatic, #classy, #disciplined, #artistic, #passionate, #intelligent etc. that best relates to their personality. 85 celebrities came and participated in the campaign posing and doing boomerangs with the cushion that best describes their persona.
Renowned television celebrities such as Aarya Babbar, Anang Desai, Dilip Desai , Ashok Lokhande, Avika Gor, Juhi Parmar, Kaisi Yeh Yaarian Cast, Gopi Bhala, Gaurav Gera, Ssumier Pasricha,, Tina Dutta, Kanchi Singh, Shivangi Joshi, Mohsin Khan, Delnaaz Irani and many others came together for #shadeofyou campaign.
Talking about the initiative, Rajiv Merchant, Co-Founder, Tangerine, said, “Our brand ethos is colours of life and all our colour stories define spirit of the self. The fun campaign helped relate the core personalities of the celebrities and relate it to our home make over colour stories. We are extremely thrilled to be associated with IWM and are grateful seeing immense participation that we received from the celebrities
About Tangerine: From IHV's stable comes the introduction of the new age concept of Home Makeover in the form of Tangerine, premium lifestyle brand of home solution in 2014. Tangerine’s innovative and superior quality products coupled with innovative signature collections have contributed to the success of the brand in India. With the knowledge of Indian consumer behavior and current market trends, Tangerine brings a total coordinate solution for home and accessories. Tangerine is available in leading specialty stores, departmental stores, online stores and mom and pop furnishing stores across the country.
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About Indian Home Variations: Indian Home Variation (IHV), a brand marketing and distribution business in Premium House-ware Segment since 2009. IHV’s main objective is making Indian homes more stylish and to cater the needs of the modern consumer by offering them internationally acclaimed, premium design-centric home décor solutions. Co-Founder and CEO, Indian Home Variations, Mr. Rajiv Merchant embarked on a journey into home décor offering and design solutions. He brings entrepreneurship, business connections and value chain management to Indian Home Variations.