~ HARD ROCK CAFE IN ASSOCIATION WITH ARTIST ALOUD TO RING IN WORLD MUSIC DAY WITH AN ICONIC LINE UP ~

The Raghu Dixit Project, Best Kept Secret, Rabbi Shergill, DJ Teri Miko, DJ Paroma, Hari &Sukhmani and Euphoria will enthral music enthusiasts throughout India

22^nd June, 2017:The Iconic brand Hard Rock Cafe has collaborated with leading independent content platform – Artist Aloud for the biggest ever World Music Day celebration this year. The multi-city event boasts an eclectic roster with pre- gig shows on the 29^th of June and the main shows spread out between the first and second of July.

The event is aimed at unifying music lovers across the country, with a line up consisting of the biggest names across several genres.

The shows will take place at Hard Rock Cafe outlets in Bangalore, Mumbai (Worli& Andheri), New Delhi, Gurgaon, Hyderabad and Pune and will deliver an eclectic mix of music that will have music lovers across the country on their feet. Get ready to tap to the tunes of The Raghu Dixit Project, Best Kept Secret, Rabbi Shergill, DJ Teri Miko, DJ Paroma, Hari &Sukhmani and Euphoria.

Jay Singh, Executive Director, JSM Corporation said, “As a brand that is synonymous with music, we constantly endeavour to create a one of its kind experience for music lovers traversing all age groups. We at Hard Rock Cafe believe in offering dynamic performances that enthral our audience. Therefore, year after year we strive to deliver a World Music Day celebration more impressive than the previous one.”

Artist Aloud VP Soumini Sridhara Paul states, “World Music Day is a global affair in honour of music, and also a celebration of artists and performers from around the world. Artist Aloud is proud to be presenting the 3rd edition of our World Music Day Fest and providing a unique platform for appreciating live music artists in our country. Joining hands with India’s only music themed venue, Hard Rock Cafe, across 6 cities gives us the chance to expose talents and exceptional artists to music buffs.

World Music Day commemorates the idea that originated in France in 1982, celebrating the accessibility to great music and the special bond that it creates between people across geographical boundaries. Music can heal, connect, and inspire.

On World Music Day, Hard Rock Cafe aims to remind people that as long music exists in the world, we can set aside our troubles, pick up our instruments and play and groove to a joyful tune.

The line-up is as follows:

Venue / City	Pre-gig artist on 29th June 2017	Main gig artist for 1st & 2nd July 2017
Hard Rock Cafe – Bangalore	Parvaaz	The Raghu Dixit Project (2nd July)
Hard Rock Cafe – Pune	Sifar + AnandBhaskar collective	Euphoria (1st July)
Hard Rock Cafe – Andheri, Mumbai	Neeraj Arya’s Kabir Café	DJ Teri Miko + DJ Paroma (1st July)
Hard Rock Cafe – Worli, Mumbai	Best Kept Secret	Rabbi Shergill (2nd July)
Hard Rock Cafe – Gurgaon	EKA	Hari &Sukhmani (2nd July)
Hard Rock Cafe – Delhi	Delhi Indie Project	Rabbi Shergill (1st July)
Hard Rock Cafe – Hyderabad	Alteregoz	Best Kept Secret (1st July

About Hard Rock International

With venues in 69 countries, including 164 cafes, 23 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Reykjavik and Lyon. New Hard Rock Hotel projects include Abu Dhabi, Atlanta, Berlin, Dubai, Itapema, Los Cabos, Tenerife, and Shenzhen, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.