Kalki makes ‘Noise’ with Blush on International Music Day

~ ‘Noise’ which reminiscences’ silence ~

Mumbai, 21st June 2017: Kalki Koechlin, the slam poetess is ready to take the internet by storm in her second innings with Culture Machine’s digital channel ‘Blush’ as a part of the celebrated Unblushed series. ‘Noise’ featuring and penned by the talented actress Kalki Koechlin is a rap poetry which conjures up all the sounds an Indian ear has heard in a lifetime.

The clutter and constant noise on the streets, of traffic and honks, of fish markets, of temples and mosques, of clicks and claps, of radio and playlists, of the critiques and lauds. External sounds have started to blur out our inner voice which now ceases to exist. Amidst urgency and necessity to be heard, the desperation to hear, we forget to listen. It is time to revisit our own thoughts, to listen to the conviction of our own ideas, lend an ear to our silence and appreciate it.

Blush released a statement around the video, “How often do we get time to enjoy silence without interruption? Kalki speaks to a generation that is viscerally engulfed in what it's meant to hear or has no choice but to hear. Her powerful words are a silent plea for individuality to break its shackles of opinion enslavement. Team Blush is happy to create this beautiful rendition by Kalki, we have had an amazing experience of working together in the past. Truly hope this video reaches out to people who will listen and not just hear.”

Kalki spoke about the video, “Religious, political, and social noise has reached a peak today and it's hard to hear ourselves think or feel. We wanted to explore life brimming over with ‘Noise’ as an ode to silence. It's been great working with the Blush team again.”

‘Noise’ will released on the digital channel ‘Blush’ today- Wednesday, 21^st June 2017

Video Link: https://www.youtube.com/watch?v=A0RDIT5-bng

For further updates- Facebook: @BlushChannel |Instagram: Blush Channel |www.blush.me

About Blush:

If Blush were a woman, she’d be described as Bold, Unapologetic, Beautiful and Brave. Blush is a lifestyle brand that presents content for the modern, cosmopolitan, forward thinking and decision making woman. From beauty to beautiful, woman to womanhood and lifestyle to life, Blush is myriad of themes of everything that the modern Indian woman wants to explore.

About Culture Machine:

Founded in 2013 by Sameer Pitalwalla and Venkat Prasad, Culture Machine is a Digital Media company whose mission is to use technology and storytelling to build great media brands that people love. By combining cutting edge technology with great content, it currently runs some of India’s largest digital media brands and also licenses its core technologies to advertisers, media companies and agency partner’s world-over. Culture Machine, a wholly owned subsidiary of The Aleph Group, Singapore, has offices in India (Mumbai, Pune, Delhi, Chennai and Hyderabad) and the United States of America (California).

Culture Machine: http://ift.tt/1jjZrcC

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