India, June 2017 – All roads led to the star studded champagne sun-downer at the 'Rebecca Dewan' store orchestrated by Nisha JamVwal Luxury with Rebecca Dewan where Rebecca's flamboyant Persian Amira collection was previewed to Mumbai's swish set. Saiyami Kher, Dheeraj Dhooper, Vinny Arora Dhooper, Tanaaz Irani, Bhaktiyar Irani,Sara Khan, Manasi Scott, Kubra Sait, Daisy Shah, Suchitra Krishnamoorthi, Jennifer Kotwal, Mamta Raja, Amy Billimoria, Manasi Varma, Vidya Malavade, Yasmin Morani, Sara Khan, Leena Mogre, Tapur Chatterjee, Leesa Kamal Sadanah, Parvez & Roshni Damania, Delna Mistry, Renu Madhur Bhandarkar , Simran Deenz Ahuja, Kiran Datwani, Neesha Chabbria, Madhu Satish Shah, Rajyalakshmi Rao and all came and stayed to the very end enjoying the coming together of tradition and contemporary couture of Rebecca inspired by the art and culture of Persia.
Bollywood, television stars, theatre persona, corporate women, authors and women from the financial world all flocked to one destination accompanied by their beaus and stayed on until the wee hours sipping champagne and enjoying couture for the performing, successful, self-assured woman of this century .
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The Store sparkled with its 'royal' blue carpet and glitzy socialites sashayed in their red carpet gowns up the carpet onto an evening that will be etched into the memory of Mumbai's social calendar. Nisha JamVwal looked stunning in the Rebecca Dewan gold flowing gown sprinkled with gold diamante, and ensured that all friends had the time of their life while bomber jackets, midi crepe dresses with tassle fringes, bejeweled sheer caftan numbers, cold shoulder minis in floral prints, batik resort wear was swooped up by the celebrity brigade with the coming of the Mumbai festive season soon.
The new collection is the coming together of tradition and contemporary breathing life into the rich legacy of Persia. Rebecca Dewan new collection’s aesthetic beautifully blends Iranian tradition with contemporary design, seeking to reflect the 16th century Iran’s heritage and culture through clothes that appeal to modern, fashionable women. Intricate embroidery, which recalls Iranian calligraphy and poetry, and patterns reflecting traditional geometric design all feature in her numerous pieces.
Speaking about the collection Rebecca Dewan stated, “ Persia comes with rich history of art and culture. The reflection creates a breathtaking beauty that is very spiritual for me. Similar to pieces I have designed for luxury companies previously, I have given lots of attention to detail in design and quality in this collection. As the collection names states, it is an ode to fashion bringing out the princess attribute inside every woman.”
Self-taught fashion entrepreneur who is born and raised in London, ventured into mainstream designing with her eponymous haute couture label in August 2016, couturier Rebecca Dewan has already dressed the likes of Sushmita Sen, Soha Ali Khan, Tanisha Mukherji, Zareen Khan, Mandira Bedi, Daisy Shah, Sunidhi Chauhan, Neha Dhupia, Urvashi Rautela, Ellie Evram, Amyra Dastur and Iulia Vantur. Rebecca’s collections are inspired by her global escapades with her innings in luxury being an extension of her innate passion for fashion.
The Rebecca Dewan brand impresses upon contemporary couture, classic and chic, but more importantly it stands for complete and independent woman, quality being one of the most important facets. Extremely experimental with her designs, Dewan believes in promoting regional handicrafts and workmanship from rural parts of India like Benares, Lucknow, and the appliqué and patchwork of Gujarat, amongst other initiatives. She effortlessly displays a contemporary edge to high-end ethnic couture, and is constantly reinventing and redefining the fashion boundaries through her designs. Her fiercely urbane extravagant style is result of fusion of unconventional fabrics, silhouettes, styles, colours and embellishments.
With a passion to not play by the rule book, Rebecca’s collection is the reflection of a modern woman’s unpredictable moods. She believes even a simple ensemble embellished with the right amount of luxury can give you the wearer an edge over others.
The haute couture label is well priced and has its flagship store in Bandra West, Mumbai.
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