Viacom18 & Robb team up to create one of Mumbai biggest street arts

We would like to explore opportunities for Viacom18’s newest creative offering to the city – An entire flyover canvas located at Andheri (photographs attached).

As part of their Chakachak Mumbai campaign, Viacom18 took up the task to beautify the areas near their headquarters in Mumbai. Under this, the company collaborated with noted artist Robb to create one of the city’s biggest pieces of wall art to promote the message of cleanliness. The dimensions of the mural is one of the largest in Mumbai with a length of 900 feet with the minimum height being 2 feet and the maximum height being 30 feet.

About a decade ago, contemporary ideas of street art arrived in India, giving the city a refreshing change. Over time, street art has been seen as a tool for beautifying and creating public art galleries, produced by ordinary people for the enjoyment of ordinary people. However now through this artwork, Viacom18 is looking to implement behavioral change through these artworks.

Through the collaboration between the creative genius of Robb and the vision of Viacom18, the wall has been turned from a drab structure to a bright and colorful one, adding beauty to Mumbai’s roads. The network that is known for their unique content has created this canvas with the aim to inspire cleanliness through creativity.

It depicts a dirt, garbage and pollution-free city while also featuring popular characters such as Mary Kom, Milkha Singh and Motu Patlu to inspire change. Art captures everyone's attention and art in open spaces gives ample opportunity to passersby to pause and appreciate the work. With the use of a messaging that promotes cleanliness, the topic will be brought to attention of anyone who passes the façade.

We would also be happy to provide you with inputs on the concept behind this artwork, thoughts of the artist Robb as well as more pictures of the flyover artwork.

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