~ Immersive ~ Immersive gaming experience records high level of engagement with the youth ~
~ Win exciting goodies and merchandise with NavBot Singh Chatstri ~
Mumbai, May 25, 2018: The captivating sporting spirit of the cricket season is garnering eyeballs amongst viewers in India. With this in mind, MNX, the new age Hollywood channel for Young India launched the very innovative MNX Super League chat bot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook.An immersive, novel gaming experience, the chat bot has already become a runaway success with the youth, garnering over 2.5 lakh interactions and an average of 10 minutes time spent per user.This artificial intelligence based gamified chat bot brings back nostalgia associated with book cricket. It adds to the layers of Xcitement by bringing witty characters like NavBot Singh Chatstri and some hard-hitting sledging, in addition to fun interactive games for which viewers can win exciting goodies and merchandise LIVE.
Thanks to this, the MNX Super League property on television has already seen a 24% increase in GVTs, indicating an overall positive impact. The MNX chat bot has also seen repetitive usage by the youth, proving that it, indeed, connects with young cricket lovers.
Conceptualised along with Carpe Diem Social Media Solutions, this first of its kind chat bot is unique in terms of its idea and execution. MNX Super League airs weeknights at 11 PM.
To experience and engage with NavBot Singh Chatstri, click on this link: - https://www.messenger.com/t/
About TIMES NETWORK:
TIMES NETWORK is part of India’s largest media conglomerate, The Times Group. It houses upscale brands including TIMES NOW – India’s No. 1 English news channel; ET NOW – India’s leading English Business news channel; MIRROR NOW – the second English general news channel which is considered to be the gold standard of impact journalism; MOVIES NOW and MOVIES NOW HD – India’s leading English movies channel; MN+ – The Gold class of Hollywood; Romedy NOW and Romedy NOW HD – a unique destination for love and laughter;MNX and MNX HD – The channel that brings the next level of Hollywood entertainment to India and ZOOM – India’s No. 1 Bollywood channel. The network delivers segmented and differentiated content under one umbrella. It informs, entertains and engages over 100 million urban affluent viewers in India and is available in over 100 countries across the globe.
MNX:
MNX is an all-new Hollywood English channel experience for young India which is sexy, stylish and smart. The channel is for the free-spirited, opinionated, rebellious and engaged youth looking for adventure, edgy and new-age stylised cinema.