Panasonic’s Introduces Two New Models of Frost-Free Refrigerators, Eyes 10% Market Share

Offered in 336L and 307L capacity, new models are equipped with Smart Cooling Technology and Optimum Storage
New Delhi, May 21, 2018: Strengthening its refrigerator portfolio in the Consumer Appliances market, Panasonic India introduced two new capacity/models in their Top Freezer frost-free refrigerators range, developed and manufactured at its refrigerator facility in Jhajjar, Haryana.  The models are offered in 336L and 307L capacity at a starting range of INR 36,000 – 41,000 respectively. The new models come with a 6 speed inverter compressor powered by cutting-edge ECONAVI technology with smart cooling that aids in providing optimum cooling performance and significant energy savings. Boasting a big vegetable box, the refrigerator comes with a large capacity storage that allows the user to store vegetables and fruits in optimum conditions with ideal humidity and constant temperature, thus ensuring freshness. The company provides an exclusive extended 2 years comprehensive warranty along with a 12-year warranty on compressor.
Redefining freshness and ensuring good health, both the models, which are a part of BG Series, are packed with features that preserve freshness and nutrition for a long time. The Surround Airflow cooling system blows cold air from the rear panel to the sides, allowing airflow to softly wrap each of the food items to keep them fresh and cool them evenly. Its PrimeFresh freezing feature offers a nutritious way of storing food that helps retain flavor and freshness. In addition, the AG Clean technology removes 99.9% of bacteria in the refrigerator to ensure that the food is kept fresh and odors are neutralized. Powered with ECONAVI, the models are designed for cooling and optimal savings.
Mr. Gaurav Minocha, Head Home Appliances, Panasonic India said, “These new models of  BG series are the first production from our refrigerator plant in Jhajjar, Haryana and it deepens our commitment towards the governments Make in India mission. Panasonic has always been known for providing its customers with technologically advanced and quality products. We will continue to use innovation to manufacture appliances that satisfy the varied needs of our consumers and the growing appliances market. With the new series, we are targeting a market share of 10% in these capacities by end of FY18-19 in the frost-free refrigerator range.”
The efficient cooling performance of the new range of BG Series refrigerators is backed by a stunning and spacious design that makes it a perfect storage partner. It comes with various compartments which allows the user to store a wide range of items. The toughened glass shelves are able to hold a huge amount of weight making it very durable in nature. In addition, it also provides twist ice tray and toughened glass shelves.
To complement your home décor, the full flat door with a frameless design gives it a very elegant look and fits perfectly with the modern room interiors. The unique colors like the shining silver and deep ocean blue add to the style and vibrancy of this new range.
About Panasonic India           
Panasonic makes available in India & South Asia its wide range of consumer electronics, home appliances like LED & DVD players, Home Theatre Systems, Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners and an extensive range of system products including communication like Phones, High Definition Videoconferencing, Professional Audio Video products like Broadcast Cameras, Projectors and Displays, Business Solutions including Printers, Whiteboards and Security solutions. The company currently has a workforce of about 13,000 in India & South Asia. For more information on the company and the Panasonic brand in India, please visit http://panasonic.co.in.

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