Ultra Shorts sets a bench mark for Indian Web Series at the LA Web Fest

Rise is a tale about an average professional, with an inspiring story. The series is a project by Ultra Shorts an independent media platform that creates short stories and web series that are relatable and resonate with the millennials.
Rise, is Shrey’s (played by Vikrant Massey) story. An average IT professional, faced with something he is not prepared for at all and on a day he least expected anything but adventure and thrill. But life has other plans for him! The story is about him discovering himself and knowing life is simply about keeping at it. Life is about always being able to Rise! This is the same story, where Vikrant Massey’s famous rant scene over a couple of Kingfisher Ultras is from – ranting over Testers vs Developers, which all software engineers and IT professionals had a blast watching.
The films casts Vikrant Massey as Shrey, an Actor noted for his leading roles in TV series like Dharam Veer, Balika Vadhu and in Bollywood Movies like Lootera, Dil Dhadakne Do and Lipstick Under My Burkha. He also played lead role in the critically acclaimed 2017 Konkona Sen movie A Death in the Gunj.
The series deals with a social issue that is globally prevalent today, IT layoffs have recently become a common phenomenon in the Software Industry. This made the series relatable globally thus also making it the only Indian web series to be screened at the LA Web Fest 2018, Hollywood.
Rise, the only Indian web series that was shortlisted for the prestigious Los Angeles Web Fest 2018, being adjudged the 2nd Runner Up in the Trailers Category and going past competition from across the world! Considered as the “Sundance of web series festivals”, LA WEB FEST is the oldest, largest, most popular and influential web series festival in the world.  And Rise was the only Indian web series that made it to the elite shortlist of 67 web series from over 6400 entries from across 38 countries! It was screened at Sony Studios, Hollywood on 30th April’2017.
This is a proud moment for the Indian content creators, now that Indian content is making the cut at international festivals and being considered world class.
Closer home, Ultra Shorts recently bagged a lot of awards:
1.    Best Branded Content Series – Ultra Shorts – Lighthouse Insight Awards
2.    Best Branded Digital Content – Half Ticket – Talentrack
3.    Best Long Format Digital Content – Born Free - Talentrack
4.    Best Actor-  Vikrant Massey for Rise
Link to Rise: 
Details of the creative team:
•             Story and Script: Sandeep Balan
•             Director: Prathemesh Patil, Sumit Saxena,
•             Producer: Twilight Entertainment Pvt. Ltd

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