Leading Affordable Housing Brand Xrbia Recognises ‘Technology’~Xrbia is riding the long tail of the digital revolution by transformation from focus on investment to focus on information~
~Changes the brand logo to XRBIA - TECHNOLOGY #LIVING IT #LOVING IT~
Xrbia, one of the pioneering brands in the Indian affordable housing sector unveiled the evolution of its brand identity, including a modernised update to its iconic red logo and new strategy for branded communications and experiences. To be ahead when the world is evolving with digitisation across almost every sector, Xrbia is currently undertaking many changes in their business strategy to become the real estate brand of the future. To meet their vision of delivering “100 future-ready cities by 2030”, the brand is committed to invest in innovative technologies to provide smarter, more efficient, and sustainable cities to their customers.
Xrbia is a technology-driven company and now has a new brand positioning to match.“Technology #Living it #Loving it” reflects the practical and personal ways that the company is incorporating technology into every aspect of its design and operations.