LEE, the most iconic brand has launched a new line of apparel – Lee x Smiley. A collaboration made to fit, between two icons, an apparel brand with a rich denim heritage of 129 years and the iconic Smiley. The millennial's lifestyle is charged with the need to move and create. A fearless generation of trend-setters and go-getters out to change the world. Lee x Smiley simply gives them the platform to voice what they stand for and how they want to move up and about in the world. In the Lee x SMILEY collection, Lee’s denimwear heritage is reinvented by functional outfits brightened up with the eye-catching icons of the yellow, happy face, where the happiness is immediately contagious, making it ideal for work, play and life.The collection includes exciting T-shirts, shirts, denims and jackets all repurposed with the iconic Smiley. A quirky blend of all-purpose, classic indigo and sudden bursts of bright, positive yellow. All apparel ideal for the office or out of it.
T-shirt price: Rs. 999 onwards
Jeans price: Rs. 3,499 onwards