From winning prestigious awards to now crossing 1BN music streams, Ae Dil Hai Mushkil has surpassed all expectations to become the most heard album ever. The fandom continues in 2017 with the songs still topping charts, dominating radio, television and streaming channels. Today the music partners Sony music announced that the album has crossed 1BN streams, a never heard of phenomenon!
Says Karan Johar, “I am so thrilled with the response for Ae Dil Hai Mushkil! It’s been an amazing journey and the audiences validation has been exceptional! Pritam and Amitabh are the reason that the music has connected so deeply and am ecstatic that yet again Sony Music and Dharma have had a successful collaboration. 1BN thank you’s to all!”
Sony Music , Dharma Productions and Pritam, the trio have always come together to given audiences the best of music and Ae Dil Hai Muskhl is another such massive example. Commenting on the same, Sanujeet Bhujabal, Marketing Director said, “This is phenomenal, we couldn’t have asked for more. Our marketing efforts coupled with working with the best in the industry, Karan, Pritam and Amitabh have resulted in this outstanding achievement. It’s a rare feat and it shows the immense power of the songs and the love that the fans have bestowed on it. “
From the title track to Bulleya, Channa Mereya and The Breakup Song, the music has stolen everyone’s heart undoubtedly. This is the biggest album the industry has seen !
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