Percept Media, the media planning, evaluation and buying division of Percept Limited, has appointed Danny Fernandes as Group Head - Digital for the Mumbai branch of Percept Media wef. February 2017.
Danny will oversee the entire digital portfolio of Mumbai region for Percept Media. He will be responsible for spearheading the Digital Marketing efforts of the company and adding value by offering bespoke digital solutions and creating online buzz across the market as per the client’s vision and requirement. Danny will be focused on implementing best practices and raising the digital profile of Percept Media in the media domain.
Danny Fernandes comes with a wealth of experience of over 8 years in the Digital Marketing and Technology domain. In the past, he served in the capacity of Consultant for diverse leading brands. He has worked with eminent organizations including Star Creations, Plant Genome Sciences, Power Weave Software Services, Puretech Internet, Netramind Technologies and Sytech Engineering.
Commenting on his new role as Group Head - Digital, Mumbai, Percept Media, Danny Fernandes said, “Percept is one of the largest Entertainment, Media and Communications conglomerates in the country and I am privileged to be a part of an esteemed organization like Percept Media. I look forward to working on our future projects and synergizing with the entire Group to add immense value and build enduring relationships with our clients.”
ABOUT PERCEPT MEDIA
Percept Media is the media planning, evaluation and buying arm of Percept Limited. Percept Media offers media solutions to clients in conventional as well as traditional media. Percept Media debuted at the No. 5 position in the Brand Equity (BE) Agency Reckoner 2008 – Top 5 Media Agency List in its very first full year of operations
Percept Media has a dedicated multi-city intranet network which helps the centralized planning and buying process with the capability to ‘execute & activate’ at a localized level. The strong IT based network not only enables a bottom-up planning approach, instead of the traditional top-down models, but also provides a unique media service delivery platform through its micro-marketing infrastructure.
In the year 2013 Percept Media received the International Standards Organization (ISO) Certification from Transpacific Certifications Limited for its Quality Management System. Percept Media joined forces with leading independent media agencies across 40 countries to form a new global media agency network entitled “Local Planet” in 2016.
Percept Media is a Percept company. With capitalized billings of INR 17.26 billion (FY’16), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 700 people and 42 offices across India and the Middle East.