Xrbia Developers experienced 200% jump in its sales and stayed far away from the sales drop seen during the demonetization period. From an average of 500 sales per month, Xrbia registered sales of more than 1700 houses in a month.
This appears to be an overwhelming performance, considering demonetisation brought the housing market to an absolute standstill during Q4 2016. Total real estate sales stumbled by approximately 40% in last quarter of 2016, where developers incurred a huge lose in total revenue followed by 61% fall in new launches respectively.
The credit for this staggering sales figure also goes to some innovative marketing initiatives taken up by Xrbia Developers.
The referral program through the campaign (Padosi banao 2% kamao) & sales on account of “No Income Proof scheme” have contributed around 10% to the total sales achieved in the year 2016.
In addition to this Mr. Rahul Nahar, Founder, Xrbia Developers Ltd. would also like to discuss with you innovative marketing, sales and advertising strategy for each category of customers in the era of digitization.