March 14, Chennai: ChuChu TV, the number one kids YouTube channel in India and Asia Pacific today announced that they have partnered with Amazon Prime Video, one of the leading online content providers in the world. Prior to this, the compilation of ChuChu TV videos were exclusive to Youtube, where they exceeded all expectations amassing a staggering viewership of 8 billion views and over 8 million subscribers on the ChuChu TV Nursery Rhymes channel. The top markets being US, India, UK, Philippines and Vietnam, ChuChu TV had quite a journey since the time of its inception, back in 2013.
The Chennai based kids content creator infuses nursery rhymes, original educational songs, fun learning videos, bedtime stories and comedy shows for kids aged between 0-6. With its fresh content and relatable characters, ChuChu TV’s content has had an excellent reception around the world. Reflecting on the partnership, Vinoth Chandar, Founder, CEO & Creative Director, ChuChu TV said “We are quite excited to partner with Amazon Prime Video in India. We feel Amazon prime video is a very powerful platform for uninterrupted viewing destination, especially with reference to our target audience. We have always believed content is king and Amazon Prime Video’s discerning choice of partners and content, echoes our vision. Amazon Prime Video app also has a special ‘Preschool Kids Videos’ category which is a perfect place for our content to reach the audiences. This is a long term India exclusive deal. In India, ChuChu TV content will be available only on two premium platforms, Amazon Prime Video and YouTube Platforms.”
ChuChu TV is one of the largest YouTube Kids content creator with over 10 million subscribers and over 10 billion total views across their channels in YouTube. With this initiative ChuChu TV will embark on the next digital growth wave. Given the massive popularity, ChuChu TV is also working on launching licensed merchandise for which it has tied up with India’s premier licensing representation company Dream Theatre and is working with them for making the brand license ready.
About ChuChu TV
The ChuChu TV YouTube Channel is the property of ChuChu TV Studios, a media & technology firm based in Chennai, India. The company's mission is to connect with children throughout the world with colorful, upbeat songs, each one featuring a memorable cast of ChuChu TV characters. ChuChu TV family of channels includes ChuChu TV, ChuChu TV Surprise, ChuChu TV Funzone,ChuChu TV Story Time and international language offerings in Spanish and Portuguese. More international and regional language channels are set to be launched in the near future. For more information please visit www.chuchutv.com .
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