A win-win situation for all the children with Sunfeast Bounce

~ Get a chance to win exciting gifts like hover boards and re-colorable bags with every pack of Sunfeast Bounce ~

Hyderabad, 7^th June, 2017: The excitement level gets a notch higher for every child in the country as they get a chance to unleash their playful spirit and relish their favorite Sunfeast Bounce biscuits with the launch of its Every Minute Every Day offer. Sunfeast Bounce has introduced an ‘Every Minute Every Day’ offer which entitles more than 84,000 lucky children to get an opportunity to win exciting gifts like re-colorable bags while enjoying their favorite biscuits.

Not only this, 60 lucky winners get a chance to win a unique hover board. Each pack will have a 10 digit code that needs to be messaged to ‘7338227555’ in the format <BOUNCE> space <CODE>. Each participant consequently needs to follow instructions via SMS to complete the entry. This offer is valid on all Sunfeast Bounce packs priced at Rs 5 and Rs 10. This offer will be applicable across the country.

Elaborating on this offer Mr. Hemant Malik, Divisional Chief Executive, ITC Foods said “Sunfeast Bounce is the market leader in the creams segment and the brand constantly endeavors to create engaging experiences for kids. The ‘Every Minute Every Day’ offer is once such initiative that intends to build on our purpose to being the partner of fun and excitement to every growing kid. With this offer, Sunfeast Bounce looks forward to increase brand visibility and recall by providing branded goodies as a give-away to kids. These prizes will encourage kids to tap into their imagination with re-colorable bags and include outdoor activities in their daily routines with hover boards.”

About ITC Foods:

ITC's Branded Packaged Foods Business is one of the fastest growing foods businesses in India, driven by the market standing and consumer franchise of its popular brands - Aashirvaad, Sunfeast, Bingo!, YiPPee!, Kitchens of India, B Natural, Mint-O, Candyman and GumOn. ITC’s Foods Business is today represented in multiple categories in the market - Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery, Dairy and Juices & Beverages.

ITC's Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC's in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and an unmatched distribution network.

ITC's uncompromising commitment to its consumers ensures adherence to high levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products.

The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.