Anushka Sharma says Darwaza Band, Speaks Up for a Swachh Bharat

She is undoubtedly the most popular and bankable heroine of her generation. Now, as the face of Swachh Bharat Campaign, the nationwide government initiative to build an open defecation free India, Anushka speaks up for toilet hygiene and safety of women with Darwaza Band- a new national message encouraging everyone to build toilets in their homes and for women.

Anushka is the female brand ambassador for this massive initiative along with the living legend, Mr. Amitabh Bachchan. Her popularity and inspiring success story made her a natural choice to increase pan-Indian appeal for this initiative amongst women and young girls. 

A catchy, clear and simple but powerful message, Darwaza Band focuses on involving women, especially in rural and semi-rural areas, to build toilets in their homes. It also addresses men by seeking to educate them in the value of sanitation and hygiene and the necessity of toilets for the safety of women. The film has found widespread popularity and appeal across India. 

Speaking up on her role as brand ambassador for this campaign, Anushka said, “I was immediately drawn by the aims and objectives of Swachh Bharat Campaign and Darwaza Band as a message because it focuses on an essential, important issue for our country. I was aghast that women actually get sexually assaulted when they go to defecate in the open and suffer humiliation as well as huge safety and health risks because their men folk don’t find building toilets important. This is a hazard that they must be protected from. If my involvement can increase the reach and appeal of this campaign, and women connect with it, then that would be very gratifying. I am grateful to have been chosen to shoulder such responsibility.” 

Anushka Sharma has become an inspiration and household name with her stupendous achievements and self made success story. Many young girls look up to her and women connect with her. The Swachh Bharat Campaign, a social issue of national importance counts on Anushka’s popularity and mass appeal to maximise its impact.

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