SUPERDRY AW’17 Preview with AhaanPanday

British brand hosted an exclusive VIP night for young influencers & celebrities!

Mumbai, 19^th August 2017:Superdry hosted an exclusive VIP night withAhaanPanday to unveil its AW’17 Collection at ‘The Apartment’ during Lakme Fashion Week. In keeping with the brand’s core ethos to offer quality, value and design, SUPERDRY showcased an edgy modern wardrobe with standout details.

The devil is in the details this fall with new bold badging, appliques and prints that pack a punch. This season draws from a mix of inspirations – praire meets punk with a blend of checks, camo and badging; varsity letters get a cool edge; and urban style is reworked with a retro sport twist.

Functionalitytoo, gets an army inspired upgrade with the Rookie jacket’s practical pockets, military style fastenings and adjusters.This season’s denim goes rock and roll with a ripped and ready style. For men, graphics go retro to 90’s England and 70’s ski chalet style, while knitwear gets a bold colour injection.

The women’s range spotlights new shapes in tops, skirts and dresses meet iconic red, grey and navy for an effortless French girl style. High impact graphic jumpers and crop tops give vintage varsity vibes, while urban sport code is taken to the next level with mesh inserts, racer stripes and holographic prints.

Already established as a popular brand amongst B-town celebrities with its previous collections, the AW’17 launch was celebrated along with co-host, Ahaan Pandey. Also seen attending the party were gen next star kids, Bollywood’s glam brigade and influencers from the fashion fraternity, such as Suhana Khan, NishkaLulla, Namrata Purohit, Nachiket& Surabhi Barve, SapnaPabbi, Nikhil Thampi, KartikAaryan, Yashvardan Ahuja, Shanaya Kapoor, Ananya Panday, Aastha Sharma, Shweta Kapur and Amy Billimoriato name a few.

Rustic iron rods, mesh cage boxes and iconic Superdry fixtures added to the classic vintage feel of the party. Guests at the event were seen dancing to the music as they browsed through select fall pieces on display over wine and hors d’oeuvres.Ahaan was seen posing with his friends as he introduced them to the season’s must-have looks at the launch party.

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