Enriched with Aloe Vera and Coconut Water to cleanse beard and facial skin
Bangalore, 04th September 2017: The Himalaya Drug Company, India’s leading home grown Wellness Company, announced the launch of the Himalaya Men Face & Beard Wash. Designed for men who like sporting a beard, the Himalaya Men Face & Beard Wash is powered with Coconut water and Aloe Vera that cleanses the face and beard, relieves itchiness, as well as softens and conditions skin.
Speaking on the new launch, Mr. Rajesh Krishnamurthy, Business Director, Consumer Products Division at The Himalaya Drug Company said, “In recent years, the trend of sporting a beard has been a raging style statement among men. This has opened the market space for men’s grooming products that help maintain facial hair. As leaders in the face wash category, we wanted to give our consumers an herbal and effective product that can cleanse the beard and care for the skin. In the next 4 years the overall men’s grooming category is poised to grow at a CAGR of 20%. During this phase, we hope to continue being at the forefront of trends, styles and innovation and excite consumers with such exciting products.”
Speaking on the launch, Ramarao Dhamija, General Manager- Marketing, Consumer Product Division, The Himalaya Drug Company said, “These days men are particular about their appearance and pay quite a lot of attention to grooming. Itchiness and roughness are common concerns for men with beard and the Himalaya Men Face and Beard wash addresses these issues. What sets us apart from other products in the market is that our product effectively cleanses the beard and also doubles up as a face wash. We have opened up new avenues in the Indian men’s grooming market with the launch of this innovative product. Also, this is a great addition to the existing Himalaya Men product range.”
Speaking about the product, Ashwani Gandhi, Marketing Manager, Himalaya Men (Consumer Product Division), The Himalaya Drug Company said, “Grooming a beard is quite tricky. Most men are confused about whether they should use a shampoo or a face cleanser to wash their beard. This is where Himalaya Men Face & Beard steps in, a product specifically formulated to keep the beard and skin soft, clean, and healthy. The product launch is supported by a 360 degree marketing campaign including TV, print, PR, digital and outdoor. We have also roped in men bloggers and influencers also to talk about different beard styles to engage consumers with some exciting content.”
About Himalaya Men Face & Beard Wash
Himalaya Men Face & Beard Wash is a product that is especially designed for men who are specific about their beard and looks. The product is enriched with the goodness of Aloe Vera and Coconut Water that help in reliving beard itchiness, soften & condition beard and cleanse face by removing sweat & dirt respectively.
Himalaya Men Face & Beard Wash is available in 40 ml and 80 ml packs priced at INR 80/- and INR 150/- respectively. Available at all retail outlets, modern trade outlets and ecommerce stores.
About The Himalaya Drug Company:
In 1930, a young visionary by the name of Mr. M. Manal foresaw the benefits of herbal remedies while riding through the forests of Burma. After diligently researching the science of the traditional field of Ayurveda, he decided to dedicate his life creating products that would improve millions of lives across the world. Today, with a history spanning more than eight decades in herbal research, Himalaya has positioned itself as a brand that cares about not only enriching people’s lives but also the environment. With their ‘head to heel’ range of products Himalaya aims to provide a holistic solution to everyday ailments that affect our bodies.
Seeped in a legacy of researching nature, Himalaya has been successfully able to harness the science of Ayurveda through cutting-edge research to become a brand that is safe, gentle and trustworthy.