Watch the video here: http://www.youtube.com/watch?v=
Three-time GRAMMY® Award-winning multiplatinum band Maroon 5 has debuted the music video for their new hit single “What Lovers Do” (222/ Interscope) featuring SZA on NBC’S TODAY. Directed by Joseph Kahn the music video for “What Lovers Do” is another larger-than-life cinematic affair—upholding a long tradition of epic visuals from the band.
With “What Lovers Do,” Maroon 5 has returned to the charts with an immediately irresistible new track. The unique collaboration between the band and Top Dawg Entertainment artist SZA has quickly climbed up the Top 40 and HOT AC radio charts since its premiere and has already clocked 65+ million streams on Spotify and 25+ million YouTube/VEVO views.
“What Lovers Do” is the latest addition to a series of infectious singles Maroon 5 have debuted over the course of the last year. In February, the band delivered the hypnotic single “Cold” featuring Future, which amassed over 236 million Spotify streams and 104 million YouTube/VEVO views. The release of “Cold” followed the group’s massive hit single “Don’t Wanna Know,” featuring Kendrick Lamar, which hit the Top 10 in fifteen countries and nearly 320 million YouTube/VEVO views. Both tracks follow on the heels of Maroon 5’s GRAMMY-nominated six times-platinum selling single “Sugar” —which has amassed a record setting more than 2 billion YouTube/VEVO views and counting.
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About Universal Music India:
Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group.
UMIPL has an extremely rich Indian catalogue comprising songs from Classic Hindi and Regional Films, Indi Pop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as Lata Mangeshkar, Asha Bhosle, Kishore Kumar, Mohd. Rafi, Mukesh, Jagjit Singh, Nusrat Fateh Ali Khan, A.R..Rahman, Ricky Kej, Rahat Fateh Ali Khan, Adnan Sami, Euphoria, S P Balasubrahmanyam, Yesudas, Anup Jalota, Bombay Vikings, Sonu Nigam, Shaan, Sunidhi Chauhan, Pankaj Udhas, Mohit Chouhan to name a few. UMIPL ‘film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Janbaaz, Julie, Qurbani, Amar Akbar Anthony, Chori Chori Chupke Chupke, Bombay, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as ABBA, Akon, Adele, Bob Marley, Beatles, Bon Jovi, Bryan Adams, The Black Eyed Peas, Enrique Iglesias, Eminem, Lady Gaga, Madonna, Jennifer Lopez, The Rolling stones, Guns N Roses, Rihanna, Taylor Swift, U2, Justin Bieber amongst host of other popular music icons