~India’s youngest lifestyle channel has planned exciting line up of new and old programming to #LiveTheGoodTimes~
National, September 6, 2017: India’s favourite lifestyle channel, NDTV Good Times turns 10 on the 7th of September. Launched in 2007 as part of the flagship channel of NDTV Lifestyle, NDTV Good Times has grown to be one of the largest lifestyle channels in the country with its signature shows like Band Baajaa Bride, Yarri Dostii Shaadi and My Yellow Table among others.
Smeeta Chakrabarti, CEO, NDTV Lifestyle said, “Turning a decade old is big news for us! To celebrate the occasion, the channel has planned an exciting line up of new shows and fresh seasons of hit shows, starting with My Yellow Table with popular Chef Kunal Kapur. Also planned is an exciting contest to gratify our viewers who could win fabulous luxury experiences.”
Expressing her joy on turning 10, Arati Singh, Channel Head, NDTV Good Times said, “We have been pioneers of Indian lifestyle entertainment. Our focus has always been to provide an immersive Good Times experience through 360 degree multi platform content. NDTV Good Times inspires its viewers to #LiveYoung and #LiveIndian.”
NDTV Good Times delivers world-class, aspirational Indian lifestyle content and specializes in the “big fat Indian wedding” space. The channel offers fresh creative content while constantly working with new, and engaging out-of-the-box formats.
Over the last nine years, NDTV Good Times has won several programming awards at the Indian Television Academy Awards, Indian Telly Awards & World Media Festival for key shows & interstitials like Highway on My Plate, No Big Deal and Making of the Kingfisher Calendar.
Judged as the 'Best Fashion & Lifestyle Channel' at the ITA (Indian Television Academy) Awards for two consecutive years, NDTV Good Times is beamed directly across international markets such as US, Singapore, Sri Lanka, Mauritius and Maldives. The Channel is present across all major analogue cable markets & all six DTH platforms in India.
Watch the trailer here: NDTV Good Times turns 10 - Jingle
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About NDTV Good Times:
NDTV Good Times is the flagship channel of NDTV Lifestyle, which is a part of the NDTV Group. Launched in September 2007, it quickly became India's top-ranked English-language lifestyle television channel - rapidly drawing in its target audience of socially upbeat, well-travelled, cosmopolitan viewers who want to live in style, admire fashion, are adventurous about food and travel and want more out of every moment in life with both back-packing and high flying budgets.
NDTV Good Times presents fresh, original programming that gives its viewers mantras on how to enjoy food both highway and Michelin star, find good health through salsa and yoga, follow fashion on ramps both Indian and global and most of all on how to live life the fullest, no matter where you are. The line-up of shows covers every aspect of the lifestyle genre to portray and cater to an increasingly global India.
With the maturing lifestyle space in India at an inflection point and as pioneers in that space, NDTV Good Times has redefined the lifestyle entertainment category codes once again.
Today, India's oldest lifestyle channel is its youngest. With programming that is impulsive, interactive and with an attitude to match. The logo, icons, indents and a vibrant and dynamic colour palette are a testament to the channel's continuing evolution as India’s premier lifestyle entertainment destination.
The channel tag-line is #LiveYoung #LiveIndian, the only socially integrated tagline in India, which integrates and recognizes social media as a part of the channel's DNA. While it exemplifies what the channel stands for, it is also a call to action, as it exhorts the NDTV Good Times' viewers to live young and live Indian.
NDTV Good Times has won several programming awards at the Indian Television Academy Awards, Indian Telly Awards & World Media Festival for key shows & interstitials like Highway on My Plate, No Big Deal and Making of the Kingfisher Calendar. Judged as the 'Best Fashion & Lifestyle Channel' at the ITA (Indian Television Academy) Awards for two consecutive years, NDTV Good Times is beamed directly across international markets such as US, Singapore, Sri Lanka,