Ash King: “It would be wrong to talk about Bollywood and Independent music as if they are enemies”

Ash King recently celebrated the success of his new single, ‘Mann ki Dor’ with Hungama Spotlight at FLYP@MTV Café in Mumbai. At, what can be called the biggest and most electrifying Hungama Spotlight till date, Ash King put the stage on fire and left the audience spellbound with his uplifting performance. Besides his latest track, Ash King enthralled the audience with his popular numbers – from ‘Auntyji’ and ‘Bandook Meri Laila’ to ‘Baarish’ and ‘Alizeh’, each song rendered by the suave singer left the audience wanting more.
An exciting mix of personal conversations along with a live concert-like experience, Hungama Spotlight is a show that celebrates live musical performances.  By delving into the artiste’s journey, inspiration, goals and hopes, the show brings fans and artistes closer through intimate live performances.
Talking about the independent music scenario in India, Ash said, “Independent music is being appreciated more because of digital streaming platforms like Hungama that are working actively to promote independent artistes. Besides this, artistes active in Bollywood are also putting their energy in independent music, including me.  I am working a lot on independent music, not just in Hindi, but English as well. This is my way of being a part of the movement.”
Thrilled with the response to ‘Mann ki Dor’, released by Sony Music and Indie Music Label , the ‘Te Amo’ singer further said, “People try to create a wall between Bollywood and independent music. However, I feel that it would be wrong to talk about Bollywood and independent music as if they are enemies. Both are equally important but musicians should also make an effort to develop independent music as well.  Since there is no restriction when working on an independent project, it allows artistes to express themselves freely.”

Subscribe to receive free email updates: