Mumbai, 20th Dec'16: Urban Yoga, the premium yoga wear brand from the house of Future Lifestyle Fashions, celebrated the spirit of yoga at the Sun Festival 2016 held on December 17 at Phoenix Market City Mall, Pune.
The event, dedicated to awakening holistic lifestyle and fitness, had a Saturday morning packed with various fitness activities like Yoga, Running, Zumba, Pilates, Tango & more to make fitness fun for enthusiasts.
Speaking about the association, Shibani Mishra, Chief Marketing Officer, Future Lifestyle Fashions – Brand division said, “Yoga has become part of lifestyle for the young generation. We are noticing people from all age brackets are inculcating yoga in their daily routine to keep themselves fit and healthy. Sun Festival is a vivacious event that brings people together for fitness & wellness. Therefore, we have taken these initiatives to enhance the yoga experience by bringing fashion and yoga together & to extend our support to the concept of making fitness fun & enjoyable. In future too, we are looking forward to collaborating with such events that encourage people to follow a holistic lifestyle.”
Urban Yoga designs apparel keeping the needs and expectations of yoga practitioners in mind. The fashion wear brand encourages inner peace, confidence and an optimistic attitude among the enthusiasts, balancing comfort, style and fashion at the same time. The collection brings fashion and yoga together for the wearer, taking care of their comfort with its compressed-knitting technology blended with breathable fabric and natural softness. In the past, Urban Yoga has associated itself with similar events for International Yoga Day keeping fitness aligned to fashion.
About Urban Yoga:
Urban Yoga is a premium yoga wear brand from the house of Future Lifestyle Fashion Ltd, a unique lifestyle brand headquartered in Mumbai. Yoga today has evolved into a younger, more energetic and dynamic avatar. Urban yoga is a brand that reflects this attitude by being fashionable yet rooted in functionality. It makes yoga chic and stylish with flattering yoga clothes that move your body and turn heads at the same time.
Apart from the choice of fabric, great care has been taken in designing the garment. There are no hard trims, like buttons or zips in any of the Urban Yoga garments. Also, seam reinforcement; with flattened seams have been given great importance with gussets to provide an adequate amount of stretch and more tear strength to the garment. Urban Yoga is consistently keeping pace with the changing trends.