National Geographic and Fox Life together celebrate with 3 Golds and 2 SilversNew Delhi, December 13, 2016: Fox Networks Group is known to bring spectacular, relevant and change driving content to viewers through innovative and impactful communication. The network has focused on path breaking storytelling that has unlocked the brand potential globally. The audience’s response to its programming proves that the content resonates with audiences across genres. The many accolades won by the group and the overwhelming audience response across platforms are a testimony to the break-through Marketing and Creative execution.
Reaffirming Fox Networks Group’s unwavering belief in unmatched creative excellence, this year, the network’s flagship brands, National Geographic and Fox Life India bagged 5 awards, 3 Golds, and 2 Silvers at the Promax BDA Asia Awards 2016 held in Singapore last Friday.
The Promaxbda Awards recognize excellence in on–air promotion, branding and advertising across the Asia region, and are regarded as the most prestigious awards for creative and marketing excellence in these fields.
The five awards for Fox Networks Group in the Asian market include three Gold awards for National Geographic for Nat Geo Mission Explorer (Best Interactive Promo Category), Chennai Megafloods (Best Documentary or Factual Entertainment Promo Category), Nat Geo GOLD (Best Promo Using Only Programme Footage Category) and two Silver awards for Fox Life for Bikini Destinations (Best Leisure & Lifestyle Promo Category), Sound Trek (Best Logo Design Category).
Speaking of the accolades, Sanjay Ramachandran, Vice President, Creative Services - Fox Networks Group said, “It is indeed a matter of celebration for us to have won big at PROMAX, Asia, especially in the times when our brand is witnessing its biggest and most exciting change in decades and the competition, gets tougher. This is a time when we are redefining TV content and the way it is presented to our audience. The muses are a testament to our continued efforts in clutter breaking execution. Our approach to every single creative is a mix of instinct, brand, and audience insight cut with a razor sharp idea and topped with a clean design. We hope to keep our winning streak in 2017!”
About FOX Networks Group
FOX Networks Group (FNG) is 21st Century FOX’s international multi-media business. We develop, produce and distribute 300+ wholly- and majority-owned entertainment, sports, factual and movie channels in 45 languages across Latin America, Europe, Asia and Africa. FNG’s core channel brands in India include National Geographic Channel, Nat Geo Wild, Fox Life, Nat Geo People, Nat Geo Music and Baby TV.
National Geographic Partners LLC
National Geographic Partners LLC, a joint venture between the National Geographic Society and 21st Century Fox, combines National Geographic television channels with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic Studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, catalog, licensing and e-commerce businesses. A portion of the proceeds from National Geographic Partners LLC will be used to fund science, exploration, conservation and education through significant ongoing contributions to the work of the National Geographic Society. For more information, visit http://ift.tt/1hXy2CB.
National Geographic Society
The National Geographic Society is a leading nonprofit that invests in bold people with transformative ideas in the fields of exploration, scientific research, storytelling and education. We support educators to ensure that the next generation is armed with geographic knowledge and global understanding. We aspire to create a community of change, advancing key insights about our planet and probing some of the most pressing scientific questions of our time. Our goal is measurable impact: furthering exploration and educating people around the world to inspire solutions for the greater good. For more information, visit http://ift.tt/1K0fhFK.
About FOX Life
India’s number #1 travel and lifestyle channel. FOX Life is a global brand, the flagship lifestyle channel in the FOX Networks Group portfolio. FOX Life showcases exciting content that viewers love and many more interesting and fun journeys - from exploring a mouth-watering array of food from around the world, to fashion, to music, to party, to reality, to sexy destinations - giving viewers a variety of content.
FOX Life reaches out to audiences in India and various South Asian countries including Nepal, Bhutan, Bangladesh, Pakistan and Sri Lanka. The channel is available in four different languages - English, Hindi, Tamil and Bengali and is also available in High-Definition.