- Micromax users get simplified access to book OYO hotels across 200 cities
-Exclusive discounts for Micromax users- 25% instant discount and 100% cashback on checkout
New Delhi, 1st December, 2016: Micromax Informatics, 10th largest mobile brand in the world and OYO, India’s largest branded network of hotels, today announced a strategic partnership to deliver OYO’s tech-enabled hotel-booking experience to Micromax customers. Aimed at providing a unique on-device native experience, OYO and Micromax will work together to provide simplified user interface, special discount offers, and a seamless booking experience right through the device itself.
Micromax is strengthening its service offerings for consumers through this partnership, which is in line with Micromax’s vision of creating a mobile ecosystem that brings unique and innovative technologies to its consumers.
Under this partnership, Micromax users will be able to avail exclusive deals through their Micromax handsets and also get instant updates for exclusive OYO offers. The company will create both on-device native integration through in-house services including AROUND-Steroid Launcher or | and factory loading of the OYO app on certain devices. Micromax users can also enjoy the recently introduced feature on OYO which will assure early check-ins at hotels across the country along with exclusive offers - 25% instant discount and 100% cashback on checkout and optimize their travel-planning. Both companies will also communicate the benefits of these integrations via various ATL and BTL promotions.
Commenting on the partnership Mr. Rahul Sharma, Co-Founder, Micromax Informatics said,“In our pursuit to provide innovative product services hassle free experiences on a click of button rather than logging into multiple apps downloaded from play store, Micromax will now offer hotel stay across 200 cities in India with exclusive offers deeply integrated in Micromax in-house platforms such as Around-Steroid Launcher or /and a full OYO App Experience to Micromax users. With the Holiday season and long weekends in the New Year 2017, our users can enjoy the deep integration of OYO, and avail offers, Anytime anywhere in India.”
Speaking on the partnership Mr. Anurag Gaggar, VP – Product, OYO said, “We have been consistently working towards providing best in class hotel experiences to our consumers across the country. This partnership enables us to deliver OYO’s premium booking and stay experience to our guests and new users through innovative delivery platforms Such as AROUND-Steroid launcher, notification updates & other exclusive platforms of Micromax to its 3.3 million monthly active customers.”
Micromax in the past has launched suite of services rolled into one discovery window for the users called AROUND –Steroid Launcher that aggregates information from various popular apps across categories like Food, travel (Flights, Buses, Trains and Hotels), Shopping, and cabs, Cricket, News and Weather and publishes it in a native environment on the device. The platform comes deeply integrated into Micromax devices and is also available exclusively for Micromax Users on Google Play store.
OYO recently launched a new feature assuring early check-in at hotels across the country. It is focused on bringing in standardization and consistency in every aspect of guest experience across all touch-points. The Company’s vision is to standardize and build efficiency into all forms of real estate such as budget hotels, apartments, guesthouses and resorts using technology and innovation.
About Micromax Informatics Ltd:
Micromax Informatics Limited is one of the leading consumer electronics company in India and the 10th largest mobile phone player in the world (Counterpoint Research). Over the past 5 years, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is currently the largest Indian mobile vendor with a market share of 22 percent in Q3 of 2014 (Canalys Report). The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and Laptops cards. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones, first quad-core budget smart phone etc. The company has its operations across Russia and SAARC markets. Micromax sells more than 3 million Mobility Devices every month, with a presence in more than 560 districts through 1, 30,000 retail outlets in India. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price.
About OYO:
Founded in 2013, OYO is today India’s largest branded network of hotels operating 7000 hotels and 70,000 rooms in more than 200 Indian cities. These include major metros, regional hubs, top leisure destinations as well as pilgrimage towns. OYO is also present in Malaysia.
The Company’s mission is to become the world’s most preferred and trusted hotel brand. OYO pioneered the industry-wide standardization of stay experience in India by providing AC rooms equipped with flat-screen TV, complimentary breakfast, free Wi-Fi and 24/7 support across its network. Travellers can book a room in three taps using the OYO app. Besides booking a room, the OYO app can be used to call a cab and locate nearby restaurants. To deliver a seamless, standardized experience to guests, OYO partners with IRCTC, Airtel, Samsung, Lenovo, Biotique, Cleartrip, Itzcash, FreeCharge, Mobikwik and Grofers.
Committed to delivering innovative offerings to travellers, OYO recently introduced ‘Sunrise Check-in’ – a global-first initiative at this scale. With this, guests can avail assured early check-in instead of the standard noon check-in – a universal pain point impacting travel plans. OYO has also introduced a ‘relationship mode’ in its app enabling guests to discover couple-friendly OYO hotels.
OYO has received many awards, including Express IT Start-Up of the Year Award (2015) and was recognized by Business Today as among the Coolest Start-Ups in India (2016). It was also ranked by LinkedIn as one of the top employee attractors in India. OYO is backed by leading global investors, including the SoftBank Group, Greenoaks Capital, Sequoia Capital and Lightspeed India.
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