With more than 10 million organic view marks in a week, SonyLIV’sbrand film, ‘We LIV to Entertain' strikes a chord with viewers The 60 -second film has been viewed over 10 million times across SonyLIV platforms
Mumbai, January 03, 2017:
When it comes to delivering unparalleled experiences to viewers, SonyLIV, the complete digital entertainment platform with content for audiences across genres has never ceased to surprise and delight its users. Its recently-released brand film,‘We LIV to Entertain' - the renewed brand ethoshas struck a chord with viewers and is receiving widespread appreciation for its perfect positioning. SonyLIV aired the brand film across its network and digital platforms on 12th December, 2016.
Within a period of a week, the brand film has set up a mark for itself by delivering 10 million+ views across platforms. The one-of-its-kind brand film is being highly appreciated for its unique approach and narrative technique. The renewed positioning ‘We LIV to Entertain’ has appealed to a lot of viewers and has enhanced their loyalty and affinity towards brand SonyLIV.
The one-minute film shot in Romania, which is widely known for its larger-than-life image and for being the birthplace of the circus, captures how entertainment is one such thing that can hold on to the emotions of people. It beautifully depicts how a clown puts his heart and soul to entertain viewers constantly. It highlights the amount of effort that goes into making people laugh, cry, dance and jump out of their seats with excitement. The brand film was conceptualized as an ode to all the entertainers of SonyLIV, including those behind the camera who have dedicated their lives to entertaining viewers. It also firmly reinforces SonyLIV’s brand identity as the ultimate provider of relevant and evocative entertainment across varied genres.
For the successful execution of the film, team SonyLIV found the right creative partner in Publicis Ambience whose team helped with compelling and strategic insights.It was awarded the creative mandate by SonyLIV as a creative AOR and the outcome of the brand film is something that has been highly appreciated.
Link to the brand Film: http://bit.ly/2hssSPI
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Uday Sodhi, EVP and Head – Digital Business, SonyLIV said,
“The idea of the brand film was to support our refreshed identity as the theatre of emotions which has the ability to amplify every feeling and thought. We are delighted that viewers are enjoying this film and are being able to relate to it and to the core idea it drives home. The tremendous response that we have received underlines our status as the premium and widely preferred entertainment destination in India. We will be looking forward to building on this impressive user response by churning out more engaging and appealing content that delights all our viewers to be true to our core brand promise- We LIV to Entertain.”
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Paritosh Srivastava, COO, Publicis Ambience said,
“We had a clear mandate from SonyLIV, to create a film that perfectly encapsulates its uplifted brand ethos and underlines its renewed focus on being the ultimate entertainer for one and all. Romania, therefore, was the perfect setting and the clown, the ideal protagonist. We are thrilled at the way the film has turned out and how it complements SonyLIV’s value proposition. The consumer response is truly heartening and speaks volumes about how well-thought-out communication strategies can go a long way in fostering consumer affinity towards the brand.”
SonyLIV:
SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.
With 27 million app downloads so far, LIV is the first amongst its competition to provide original exclusive premium content.As a true pioneer in its space, Sony LIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on-demand (VOD) platform to introduce an innovation of this nature.
Streaming the biggest football tournament of 2016 – UEFA European Championship 2016 and making SonyLIV the most preferred online destination for football fans. With 20 million hits from highly engaged urban sports millennials and 90 million interactions
About Sony Pictures Networks India (SPN):
Sony Pictures Networks India (SPN), (formerly Multi Screen Media Private Ltd.), is a subsidiary of Sony Corporation which owns and operates theSony Entertainment network of television channels.
As a leading television network in India, SPN comprises of Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, a second Hindi movie channel showcasing great Indian Cinema; SAB, a family comedy entertainment channel; PIX, the English movie channel; AXN, the leader amongst English Entertainment Channels; AATH, the Bangla movie channel, MIX a refreshing Hindi music channel; SIX and SONY ESPN – the cluster of sports entertainment channels and LIV - the Digital Entertainment Channel, and, SPN’s Motion Pictures division, formerly MSM Motion Pictures.
Sony Pictures Networks India is in its 21st year in India.