Mumbai, January 31, 2017: Carrera, the worldwide lifestyle and sports eyewear brand is enthusiastic to announce leading Bollywood actor Ranveer Singh as the brand ambassador for India. Known for his immense talent & charming personality, Ranveer has been an ideal casting choice also for his unique sense of style & attitude that perfectly blends with the Brand’s image.“We are truly delighted to have Ranveer Singh as the face of Carrera” declared Kyriakos Kofinas, Managing Director IMEA region. “His infectious energy and distinct winning attitude are the perfect qualities that embody the Brand’s values. Ranveer enjoys a huge fan following amongst the Indian audiences and is loved by the youth and is also very popular in the Middle East region which is key in contributing magic for our brand.”
Ranveer Singh - 'I am extremely excited to be brought on board as the brand ambassador of Carrera. I feel a genuine connect with the essential free-spiritedness, boldness and fearlessness of the Carrera tribe. I am honored to be representing a brand that has such a great legacy and I am looking forward to what will be a special association.'
The advertising campaign will debut in India starting February 2017. Simultaneously, the new Carrera eyewear collection will hit the stores. As the perfect blend between retro aesthetics and contemporary feeling, the new sunglasses and optical frames are the result of unparalleled manufacturing skills, the use of sophisticated materials and the research on best quality lenses.
ABOUT CARRERA
Carrera is a worldwide, lifestyle and sport eyewear brand, dedicated to the unconventional and independent minds. Fearless enough to go their own way. Brave enough to make it happen.
Since the inception of the brand in 1956 its founder, Wilhelm Anger, decided to name his sport goggles company after the longest and most dangerous race in the world, the Carrera Panamericana.
Carrera have always believed that passion is the fuel that drives people and that passion has been deeply rooted in the brand.