Ahmedabad, January 7, 2017: USHA International, one of India’s leading consumer durables company, is the first company to promote Ultimate Frisbee in India. Taking forward this strong commitment, USHA has announced the ‘USHA Ahmedabad Ultimate Open 2017’ in association with UPAI (Ultimate Players Association of India) starting January 6, 2017. This is the third year in a row that the company will be been supporting this tournament. Ahmedabad Ultimate Open 2017 marks the start of the Ultimate season 2017 after an enthralling response of more than 1700 players from 116 teams last year at Mumbai, Bangalore, Surat and Hyderabad along with Ahmedabad.USHA Ahmedabad Ultimate Open is a three day tournament slated between January 6 & 8, 2017 and will take place at Pandit Deendayal Petroleum University & Gujarat National Law University. A total of 28 teams from 9 cities, including one International team from North Carolina, USA, will be participating in the tournament. To extend the reach of Ahmedabad Ultimate Open, Usha has encouraged local teams for participation along with the team hailing from rural Rajasthan this year.
Speaking about the event, Ms. Komal Mehra, Events Head, Usha International said, “AUO 2017 is the first tournament of the UPAI tour which marks the beginning of a new and more professional tour system in Indian Ultimate. As part of the company’s aim of nurturing sports talent, Usha has been continuously striving to spread and promote active lifestyle. The company has been very supportive by preparing kids with adequate coaching for upcoming championships and reinforce the message of care and well-being of everyone. Usha has ensured this by setting up ‘Coaching Clinic in Ahmedabad’ where six players from New York are fully dedicated to provide training to local teams and other players to help them prepare for AUO 2017.”
Ultimate has been gaining huge popularity in India. India sent 4 teams to compete at the World’s Ultimate and Guts Championship (WUGC) 2016 in different categories – Men’s Open, Women’s Open, Mixed and Masters. USHA has always been supportive of numerous sporting initiatives in the country like Marathon, Cricket, Ladies and Junior Golf, Football etc. New age appliances from the company, like Infiniti Cook Halogen Oven, on the go blenders, cold pressed Juicers, air coolers with ionizers also represent USHA’s commitment to promote a fun, active and healthy lifestyle.
For more information please visit www.usha.com
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